Media.Monks Names James Nicholas Kinney Global Chief Diversity Officer

Media.Monks has appointed James Nicholas Kinney its global chief diversity officer as the digital marketing agency seeks to bring a more inclusive focus to what’s been a period of rapid staffing additions. Specifically, Kinney will lead the Media.Monks’ recruiting and employee experience initiatives. Kinney comes to Media.Monks from Ogilvy, where he served as global chief…

Stagwell Rebrands Assembly To Humanize It, ‘Create A Sense Of Accessibility’

The move follows Stagwell’s decision last month to retire one of its best-known legacy media brands, The Media Kitchen, which was folded into Stagwell’s not-as-well-known MMI brand.

With Hard Mountain Dew Launch, PepsiCo Beats Coke to the (Spiked) Punch

PepsiCo lit up the internet six months ago when it announced that alcohol-fueled Hard Mountain Dew was in the works, with fans clamoring for a version of the drink they had been DIY-ing for years and critics likening it to the fall of civilization. Well, the wait is over, at least for consumers in Tennessee,…

22Squared Makes Erica Hoholick First Female CEO in Its 100-Year History

22Squared wants to prove that “empathetic marketing” doesn’t have to be an oxymoron. The independent agency, which champions social justice initiatives and advises clients on purpose-driven campaigns, is now led by a woman for the first time in its 100-year history. “As the new CEO, it’s so nice to be able to chart our vision…