While many global industries have been sluggish to take a hard stance over Russia’s invasion of Ukraine, one high-profile exception has been the international sporting community. Backlash against Russia and its ally, Belarus, has been rapid, decisive and worldwide in scope. One of the most vocal critics has been the traditionally neutral International Olympic Committee….
Instagram Continues to Simplify and Bring Consistency to Its Various Video Formats
Instagram said Monday that it is rolling out a consistent viewing experience for videos on its platform, regardless of how they were created. Videos watched on Instagram will all have access to features such as a full-screen viewer and the option to tap them to mute the audio, and Instagram added that it is also…
Sister Rosetta Tharpe Lives and Rocks On Through Special Lifestyle Collection From Gibson
Inducted into the Rock & Roll Hall of Fame in 2018, Sister Rosetta Tharpe was one of the first women to perform using the ’61 Les Paul SG Custom electric guitar. Gibson is marking the 61st anniversary of the iconic instrument with a campaign celebrating Tharpe’s often overlooked contribution to music. A limited-edition lifestyle and…
Exclusivity Reserved: How Resy Helps American Express Grab a Table at the Hardest-to-Get Restaurants
A commitment to exclusivity is an essential quality of any lasting relationship. As the three-year anniversary of American Express’s acquisition of restaurant reservations platform Resy approaches this spring, the promise of exclusive access to merchants and dining patrons is at the heart of both brands’ symbiotic marketing strategy. In July 2021, Resy and Amex became…
TikTok Boosts Maximum Video Length to 10 Minutes
Creators of longer-form content on TikTok may not have to break up their videos into parts anymore, as the platform extended the maximum length of videos to 10 minutes from three. TikTok started out with 15-second videos before going up to one minute, and the maximum was boosted to three minutes last July. The 10-minute…
Meta, Twitter Detail Safety Measures Regarding Russia’s Invasion of Ukraine
Meta and Twitter took several steps over the weekend to address safety and security on their respective platforms related to Russia’s attack on Ukraine. On the advertising front, Meta head of security policy Nathaniel Gleicher said in a tweet late last Friday that all Russian state media entities are prohibited from running ads or monetizing…
This Ukrainian Company Created a Free Image Library to Combat Russian Propaganda
With social media users quickly showing how eager they are to share news and resources about the war in Ukraine, there is growing concern about the potential for misinformation to be spread widely in the process. Adding to this threat is the power of the Kremlin’s propaganda machine, which has been in full force since…
As Russia Invades Ukraine, the West May Be Getting Serious
Why Amazon Aggregator Thrasio Is Sticking With Ecommerce-Native Experts Over Legacy Vendors
If you’re not in the Amazon business, you might not know Thrasio. But it’s one of the largest, fastest-growing Amazon brand aggregators on the scene. The startup is essentially a holding company that buys and scales non-name-brand ecommerce products that are selling well on Amazon and consolidates them under one roof, in some cases acquiring… Continue reading »
The post Why Amazon Aggregator Thrasio Is Sticking With Ecommerce-Native Experts Over Legacy Vendors appeared first on AdExchanger.
