Video assistant refereeing (VAR) has stirred controversy in soccer since many leagues have brought in the technology over the past few years. The system was implemented to make refereeing more precise and fair, but critics argue that it also disrupts the game and can result in divisive decisions. Burger King makes light of the sporting…
TikTok: How to Add a Video to Your Favorites
TikTok allows users to Like videos they enjoy, and they can also mark videos as Favorites. Marking a video as a Favorite is different than Liking a video, and users can add a video to their Favorites without leaving a Like on the video. When a TikTok user marks a video as a Favorite, it…
Meta, Teamworks’ INFLCR Reach 3-Year Partnership on NIL Education
Meta reached a three-year partnership with Teamworks’ INFLCR content and compliance software platform for student-athletes aimed at enabling them to boost their name, image and likeness earnings potential across platforms including Facebook and Instagram. The two companies will team up on in-person educational workshops for athletics administrators. coaches, creatives and student-athletes covering topics including content…
TikTok: How to Organize Your Favorite Videos Into Collections
TikTok allows users to add videos to their Favorites so that they can easily view them later on. Users can also organize the videos they’ve favorited into collections for even easier browsing. For instance, if someone routinely favorites recipe videos, they may want to create a collection for the recipe videos they’ve favorited. Our guide…
Douglas Rushkoff And WashPo On Reorganizing Media With The Right Priorities
A focus on profitability to the exclusion of all else cheapens the great potential of technology to foster human innovation. In the early ’90s, there was an “explosion of collaborative, collective human potential” that started to materialize into a technological renaissance, said media theorist and professor Douglas Rushkoff, kicking off AdExchanger’s Industry Preview event in… Continue reading »
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Our Agency Took a Month Off. Yours Can, Too
Now that we’re nearing two years since the onset of Covid-19, and all of the challenges and changed realities that have come with it, it’s time we get real … about those realities. Like others, we’ve tried new things to keep our team connected, improve work-life balance, support mental health, help caregivers, build community and…
Beam Suntory Accelerates ‘Premiumization’ Drive With Jerry Daykin Joining to Lead Global Media
Premium spirits producer Beam Suntory, which owns brands such as Jim Beam, Maker’s Mark, Courvoisier and Knob Creek, has named Jerry Daykin as its vp of global media. Joining from GlaxoSmithKline Consumer Healthcare where he was senior media director EMEA, Daykin returns to the world of alcohol, having also previously worked in a senior media…
It’s A Seller-Defined World And Advertisers Are Just Living In It
Suppliers like NBCU are “certifying’ audience measurement, GroupM is integrating “supply-side” tech, and the IAB Tech Lab has finalized “seller-defined audience” specs. What’s next?
Why Sponsors Stuck With Kyrie Irving—Even As He Refused to Get Vaccinated
In both sports and sports marketing, you compete as hard as you can to win. Sometimes, that means pulling your team together and running out the clock with a narrow (and questionable) lead. Kyrie Irving missed large swaths of the National Basketball Association’s 2021-22 season after refusing vaccinations required for home teams (but not visiting…
Platforms Suspend Ads From Russian State Media
Responding to growing criticism, Meta and Twitter moved to demonetize Russian state media on Friday and Google and YouTube followed on Saturday.