NBCUniversal Expands Into In-Game Advertising With Anzu Partnership

NBCUniversal is trying its hand at native in-game advertising for the first time, teaming up with video game advertising company Anzu for a global partnership. Top line The deal–which includes an investment in the ad tech startup–makes NBCUniversal Anzu’s global sales partner and the exclusive third-party seller in the U.S. and U.K. The company’s clients…

Obit: Beloved Media Services Exec Russell Zingale, Dead At 62

Zingale, who was inducted as a MediaPost All Star in 2021, led innovations contributing to two back-to-back Agency of the Year Award wins for USIM in 2020 and 2021.

Nielsen Expands Data Deal With Experian For Its Identity System

Experian’s data will expand Nielsen’s Identity System with IDs for open web measurement, increasing coverage and measurement across screens and devices. Nielsen is already using demographic data from
Experian for CTV for its Digital Advertising Ratings product.

The Original Hybrid Workers Can Teach Us How to Do It Right

Over 50 years ago, they trialed “part-time telecommuting.” The pandemic-driven model has problems, but early adopters think they can be fixed.

Profiles in Black Creativity: Cindy Hernandez is Committed to Celebrating Black People

Cindy Hernandez understands firsthand how much of an impact racism can have on those who are most vulnerable. As Fred & Farid’s art director, she also knows that she has the power to make a difference. “Growing up in the Afro-Latino community, I’d hear a lot of hurtful stereotypes and self-hatred,” she tells Adweek, “so…

The Era of the Third Culture Kid Has Arrived

“Where are you from?” A simple question–yet for some of us, the answer is as complex and intricate as a tapestry. By heritage I am Indian, Pakistani, Arab, Burmese and Turkish. By birth I am British. By fate I am American. By faith I am Muslim. And by experience I am uniquely me. Neither I,…