Should We Grow Up About Energy?
Prime Video Drops Fans Into the Marvelous World of Mrs. Maisel With a Sprawling Campaign
For three seasons, Prime Video’s period comedy The Marvelous Mrs. Maisel has transported fans to late-1950s, early-1960s New York through ornate sets, detailed costuming and painstaking world-building by award-winning creators. To celebrate the arrival of season four, which debuted on Feb. 18, the streamer has fashioned a sprawling, thoroughly nostalgic campaign that immerses fans in…
DoubleVerify and Comscore Partner to Offer Combined Ad Verification and Audience Measurement
In a preferred partnership, ad verification company DoubleVerify and media planning company Comscore are combining data sets to offer advertisers a combined viewability and audience measurement view. The tool will be available in the second quarter of this year to a selected group of users. Top line The partnership aims to reduce the workload for…
As Supply Chain Woes Persist, Retail and Media Collide
Retail media is at the top of many marketers’ minds as retailers amass huge amounts of ad dollars, chipping away at other platforms’ dominance. As a result, agencies contend with new expectations thrust upon them by clients eager to get into the retail media space and must step beyond the marketing organizations they are familiar…
Off-White c/o Virgil Abloh Makes TikTok Debut With Multicamera Live Event
Fashion brand Off-White c/o Virgil Abloh is marking Paris Fashion Week by making its TikTok debut with Spaceship Earth: An Imaginary Experience, a first-of-its-kind multicamera live event on the platform. Spaceship Earth: An Imaginary Experience will begin Monday (Feb. 28) at 7:30 p.m. CET/1:30 p.m. ET, with DJ creators from Ghana, London, Paris and Tokyo…
