Month: March 2022

Between the pandemic and privacy concerns, many brands are getting hit with a one-two punch. But with challenges come opportunities, and major retailers, including Amazon, Best Buy, Home Depot, Target, and Walmart, are rolling out new options for data that are safe and secure. McKinsey & Company’s Quentin George stopped by Adweek’s Mediaweek to discuss…

Rolling Stone has stayed true to its mission of tapping into the cultural zeitgeist, and that includes its own evolution from a print-based business to an omnimedia content brand. CEO Gus Wenner joined Adweek’s Mediaweek to talk in-depth about the publisher’s transformational journey. Rolling onto Twitch At the helm of one of the most storied…

Jeff Charney’s new company will focus on idea-first marketing instead of the more traditional campaign-first marketing.

A new scripted series about Julia Child seeks to place her in the vanguard of the social changes that shook the nation and the world in the 1960s.

Oscars award ceremonies have in the past featured actors delivering strong opinions about politics and society. But they didn’t resort to violent physical actions to drive home their point.

VPNs are divided between trying to help Russians stay connected to the global web and steering clear of Putin’s messy politics.

That’s according to an estimate issued by Insider Intelligence, citing the ongoing war. The research firm also predicts a 28% ad-spend drop in Central and Eastern Europe.

Musk’s absurd tweets — of which there are many — beg the question of whether or not he thinks he should be taken seriously at all.

YouTube will sunset the once-popular targeting tool called Maximize Lift bidding. The tool helps marketers target users who are not already aware of their brand. The tool uses survey research and machine learning to serve ads to sought-after users. Ads that use the tool will be supported until tomorrow, March 31. Sources informed Adweek about…