Just like we’re drawn to humans with purpose and intention, we’re also drawn to brands that have integrity, are clear on what they stand for and show up authentically. Alicia Carey, global head of agency development at Microsoft Advertising, and Obele Brown-West, chief solutions officer at Tinuiti, joined the panel at Adweek’s most recent Challenger…
Consensual Targeting
Question: When was the last time GM asked you for permission to use your identity to target you with ads? When was the last time you consented to it? Speaking for myself, the answer is never.
It’s Official: NBCU Ends Key Content Deal With Hulu
The move is another example of media companies clawing back content for their own streaming services — in this case, NBCU’s Peacock.
‘Business Bootcamp’ Gets Down And Dirty On CNBC
On CNBC, attendees at a corporate training bootcamp undertake Marine-style challenges to overcome obstacles to their success.
TikTok, Netflix Join Major News Networks In Russian Withdrawal
CNN, CBS, ABC, Bloomberg, BBC among news operations suspended after Russian parliament passed new law that amounts to criminalizing independent news reporting.
Russia Hits Civilian Route as Ukrainians Protest Occupation | WSJ
Metaverse Mainly An Idea At Mobile World Congress
What attendees saw was “a variation on the same 4D VR rides that Samsung and others have shown off at MWC in previous years.”
The Hidden Role of Facial Recognition Tech in Many Arrests
The technology is spreading fast among police, and often wrong. But people charged with crimes are rarely told an algorithm came into play.
How Wrongful Arrests Based on AI Derailed 3 Men’s Lives
Robert Williams, Michael Oliver, and Nijeer Parks were misidentified by facial recognition software. The impact cast a long shadow.
Search or Social? Why Marketers Lag in Recognizing Reddit’s Search Credentials
For queries like “How do I keep my glasses from falling off my nose?” or “What’s the best laptop for graphic designers?” many are not simply turning to Google, but to Reddit, looking to the forum-based platform for nuanced answers. “Reddit is currently the most popular search engine,” wrote blogger DKB in a post in…