Why Business for Good Is Good for Business

Just like we’re drawn to humans with purpose and intention, we’re also drawn to brands that have integrity, are clear on what they stand for and show up authentically. Alicia Carey, global head of agency development at Microsoft Advertising, and Obele Brown-West, chief solutions officer at Tinuiti, joined the panel at Adweek’s most recent Challenger…

Consensual Targeting

Question: When was the last time GM asked you for permission to use your identity to target you with ads? When was the last time you consented to it? Speaking for myself, the answer is never.

TikTok, Netflix Join Major News Networks In Russian Withdrawal

CNN, CBS, ABC, Bloomberg, BBC among news operations suspended after Russian parliament passed new law that amounts to criminalizing independent news reporting.

Search or Social? Why Marketers Lag in Recognizing Reddit’s Search Credentials

For queries like “How do I keep my glasses from falling off my nose?” or “What’s the best laptop for graphic designers?” many are not simply turning to Google, but to Reddit, looking to the forum-based platform for nuanced answers. “Reddit is currently the most popular search engine,” wrote blogger DKB in a post in…