Month: March 2022

WWE is looking for a TikTok correspondent to cover WrestleMania 38, set for Saturday and Sunday, April 2 and 3, at AT&T Stadium in Dallas. A contest running on TikTok from Saturday (March 5) through March 18 will give fans the opportunity to use the platform’s Duet feature and share videos on the WWE TikTok…

What it takes to unleash great marketing today-marketing that truly moves people-requires buy-in both internally, communicating creativity’s direct tie to commerce, as well as externally, connecting creativity to what’s most important to your consumers. It can often take a decade or more worth of experience to hone in on the skills necessary to be successful…

Multiple companies, from Apple to WPP, have ceased operations in Russia following the country’s invasion of Ukraine. And that sits well with the American public. In total, 82% of U.S. adults feel brands should stop doing business in Russia, according to data analytics firm YouGov, which polled 2,000 people on March 3. Only 10% of…

After spending so much time at home during the Covid-19 pandemic, the return to public spaces can feel stressful and uncomfortable. Washable rug brand Ruggable is playing on that conflict by working with marketing agency Red Antler on its first-ever national brand campaign “Take the Floor,” which launched March 1. A 60-second spot shows frazzled…

For many business owners, getting your products or services seen is a major part of the climb to success. For historically-marginalized genders, that can provide a bigger challenge when resources and opportunities are comparatively limited. In celebration of Women’s History Month, online grocery platform Instacart is expanding its Ads Initiative. Pledging up to $1 million…

Continuing the “Journey to the Peak” campaign from last year’s Super Bowl, Paramount+ and creative agency Droga5 return to the brand’s iconic mountain with an eclectic new mashup of animated and human characters in wacky scenarios. The streaming service released two new 30-second spots: “The Storm,” making its debut on Feb. 26 on SNL, and…

One of the nation’s premier agribusiness and food brands, Land O’Lakes, Inc., is shaking up the agriculture industry by leveraging tech platforms to innovate and meet consumer demands. Land O’Lakes CMO Heather Malenshek joined Adweek’s Challenger Brands Summit to talk about lessons “churned” during the pandemic, evolving as a challenger brand and how Land O’Lakes…

McDonald’s has been criticized for alleged bias against Black-owned media. For example, the fast-food giant is being sued by media mogul Byron Allen, owner of The Weather Channel, Entertainment Studios and Allen Media Group, for not doing enough to honor its commitment to dedicate 10% of its ad spend to minority-owned media companies by 2024.… Continue reading »

The post Black-Owned Pod Digital Media Has A Deal With McD’s And Big Plans To Grow Its Multicultural Podcast Network appeared first on AdExchanger.

What would make an agency veteran go client-side and never look back? Well, for Craig Rowley, CMO of personalized goods purveyor Shutterfly, it was all about the opportunity to truly lead a brand. “I thought, well maybe at some point I’d like to be in that role where I call the shots–where I set the…

WPP, the world’s largest agency network, said it will discontinue working in Russia following the invasion of Ukraine, affecting nearly 1,400 employees. The company, which employs 200 people in Ukraine, has released a statement thanking its Russian staff while informing them of the withdrawal. “We deeply regret the impact of this decision on our Russian…