Month: March 2022

Viktor&Rolf Fragrances, a brand within L’Or?al USA’s Luxe portfolio, turned to creators on Pinterest to help introduce the new addition to its Flowerbomb fragrance family, Flowerbomb Ruby Orchid. The campaign uses Pinterest’s new ad format, which is currently in beta, Idea Ads with paid partnership. Creators on the platform can tag a business that sponsors…

Disney+’s growth rate has slowed, and Disney is intent on achieving a profitable direct-to-consumer business by fiscal 2024.

“The Courtship” can be described in just a few words. It is “The Bachelor” in Regency England.

As we can all attest here in early 2022, cookie fatigue is real. And not just because we’ve been eating our feelings throughout this never-ending pandemic. When it comes to the deprecation of third-party cookies, everyone in the ad-tech world is quick to join the conversation. But to what end? How many players are actually…

“We stand together with our friends in Ukraine, and our many partners and community members in Russia who strongly oppose the actions of the Russian Government,” it said in a statement.

The country is a large supplier of contract labor through platforms such as Upwork and Fiverr. The ongoing crisis with Russia exposes weaknesses in that system.

While the Russian invasion rages on the ground, companies that operate data-collecting satellites find themselves with an awkward position.

Posts that glorify war and those that criticize Russia are getting quietly deleted, as platforms are pressured to walk a thin line.

Advertising awards festival Cannes Lions has cut Russia off from its global award scheme following President Vladimir Putin’s invasion of neighboring Ukraine. Agencies and brands from the country will no longer be eligible for a trophy in 2022. Russian delegates will also be banned from attending the festival. “We stand together with our friends in…