Companies have developed all kinds of ways to say Ukraine, yay, Russia, nyet.
This Zaxby’s Spot Shows Just How Much Extended Reality Is Changing the Commercial Game
The band Jomo and The Possum Posse made its claim to fame in 2011 with the parody series “Guy On A Buffalo,” which chronicles the adventures of Buffalo Jones and features the twangy country vocals of lead singer Jomo Edwards. 12 years later, southern fast food giant Zaxby’s decided to reinvent the spots with some…
Marketing Morsels: A Plastic-Free Pop Up, Solving the Cheetle Problem and More
Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsel #1: Coors Light Envisions a Plastic-Free Future To let the world know it’s removing plastic rings from its six-pack, Coors Light created a futuristic pop-up store in Brooklyn, NY. Like the beer brand’s new cardboard packaging, the…
Inside Deloitte’s Game Plan to Personalize Sports Broadcasts
Why do sports need a truckload of media coverage when a simple roomful will do? During the 2022 NBA All-Star weekend in Cleveland last month, the league reached fans in 215 countries and territories in 60 languages. That happened largely thanks to the NBA’s World Feed Truck, a 40-foot vehicle parked outside of Rocket Mortgage…
America’s Biggest Brands Are Pulling Out of Russia, But It’s Not All About Taking a Stand
Apple turned heads earlier this week when it announced that it would be pulling out of Russia in the wake of that country’s invasion of Ukraine. In a statement, Apple expressed its “deep concern” over the conflict and pledged to “stand with all of the people who are suffering as a result of the violence.”…
Samsung’s Fashion Film Stars Charli XCX Frolicking in a Fantasy World After Dark
While the technology and fashion industries might seem worlds apart, Samsung has been bridging the divide through unusual collaborations with designers such as Thom Browne, Aur?lie Fontan and Charlie Casely-Hayford. Its latest project sees the tech brand team up with up-and-coming Scottish fashion designer Charles Jeffrey and pop star Charli XCX to create an otherworldly…
Attribution Is Overrated
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ryan Green, vice president of marketing and innovation at Coegi. In a cookieless world, attribution is old news. Let’s be honest: Multi-touch attribution (MTA) has always been challenging to pull… Continue reading »
The post Attribution Is Overrated appeared first on AdExchanger.
Integral Ad Science Reports 34% Annual Growth, With CTV Ambitions (But Programmatic Gains)
Integral Ad Science is chasing two shiny trends – contextual targeting and connected TV – as the company charts a course in digital measurement and ad verification. The growth plan has generated, well, growth. IAS earned $323.5 million last year, up by more than a third from 2020, the company reported in its quarterly earnings… Continue reading »
The post Integral Ad Science Reports 34% Annual Growth, With CTV Ambitions (But Programmatic Gains) appeared first on AdExchanger.
Comic: Don’t Mind Me
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
The post Comic: Don’t Mind Me appeared first on AdExchanger.
Google Analytics Is Going, Going … Gone?; P&G’s Pritchard Says Let’s Nix The Upfronts
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The “Go” In Google There are two important privacy issues at the top of EU regulator agendas right now: a GDPR case against IAB Europe and Schrems II cases targeting Google Analytics. On the one hand, IAB Europe supporters seem heartened, counterintuitively, after… Continue reading »
The post Google Analytics Is Going, Going … Gone?; P&G’s Pritchard Says Let’s Nix The Upfronts appeared first on AdExchanger.