Parag Agrawal to Twitter Employees: Work Wherever You Feel Most Productive and Creative

Twitter CEO Parag Agrawal updated the company’s policies on business travel and office attendance in a note to employees Thursday, which he also shared in a tweet. Agrawal said business travel can resume immediately, and Twitter’s offices worldwide will begin opening March 15, but he left decisions on whether or not to travel and where…

Twitch Takes Aim at ‘Harmful Misinformation Actors’

Twitch said Thursday that it updated its spam, scams and malicious conduct policy to keep “harmful misinformation actors” off the streaming platform. The Amazon-owned platform collaborated with more than one-dozen experts and researchers, including the Global Disinformation Index, to learn more about how harmful misinformation spreads and develop precise criteria to define those actors. Twitch…

Makers of Viral Genealogy Tool Now Let You Add Voices to Your Deepfaked Ancestors

The genealogy site behind a deepfake tool that gained viral traction on social media last year is back with a new feature designed to bring even more lifelike qualities to old photos. MyHeritage is rolling out a tool that lets users create deepfake videos out of photos of their long-lost family members–or anyone, really–and a…

Bozoma Saint John Out as Netflix CMO, Marian Lee Takes Over

Netflix is making a CMO change: Marian Lee has been elevated to the role, replacing Bozoma Saint John. Top line Saint John first joined the streamer in 2020, after holding executive roles at Uber and Apple. Lee arrived at Netflix in July 2021 in the role of vp of marketing in the U.S. and Canada….

The Brands to Watch in 2022, From Madhappy to Spotify

Early last year, I called out three disruptors worth watching. All three delivered. 2021 recap Elon Musk had a spectacular 2021. Fueled by investor enthusiasm for Tesla, in January he became the world’s richest man. By September, he had over $200 billion. Just a month later, he passed $300 billion–that’ll buy you 2 million fully…

Disney Touts First Party Data and Programmatic Enhancements in Upfront Kickoff

As upfront season begins, Disney wants to show brands that it not only has an enviable library of content and a massive audience, but the technology to ensure advertisers find the right audiences as efficiently as possible and can measure campaign performance better than anywhere else. To that end, the company held its second tech…