The deeply disturbing events in Eastern Europe are raising stakes for advertisers to be aware of brand-safety concerns and the context in which ads show up.
Meta Pulls Plug on Facebook Campus
Meta pulled the plug on Facebook’s attempt to return to its roots, as users of Facebook Campus–the dedicated section in the flagship Facebook application for students at select schools, with profiles separate from main Facebook profiles–began receiving in-app notifications that Campus would be shut down March 10. Facebook Campus was only open to people with…
TikTok: How to Delete a Favorites Collection
TikTok allows users to mark videos as favorites, and they can also organize their favorited videos into collections. If you’ve created a collection of some of your favorite videos but later decide that you no longer need or want the collection, our guide will show you how to delete it. Note: These screenshots were captured…
Twitter to Begin Surfacing Notes From Its Birdwatch Pilot on Tweets for Some US Users
Twitter will begin surfacing notes from its Birdwatch pilot of a community-driven approach to tackling misinformation directly on some tweets for a small, randomly selected group of users in the U.S. Vice president of product Keith Coleman said in a blog post Thursday that those notes will need to be rated as helpful by enough…
P&G’s Pritchard Likens Upfront To Buying ‘Toilet Paper,’ Issues Call For Innovation
“Do we buy anything else this way,” he said. “The only thing I can think of is toilet paper during the pandemic.”
Travel Industry Cuts Flights, Cruises and Tours to Russia
While not quite as emphatic as its counterparts in the sports world, the travel industry has coordinated its own response to Russia’s invasion of Ukraine. In a growing number of countries, the travel sector was given little choice in the matter. The U.S. State Department issued a Do Not Travel advisory to Russia, citing “the…
Bring Justice to Shelf to Make Commerce More Equitable
The increased global demands for inclusion and diversity are pushing retailers and their brand partners to make commerce more accessible and equal for all. Leading retailers are accelerating their efforts to scale more small business, direct-to-consumer and social impact brands. This initiative that prioritizes upcoming inclusive brands over more established ones is called “bringing justice…
How To Prepare For CPG’s Post-Quarantine Renaissance
It’s time to build a new marketing foundation and get creative again. Here are five things CPG marketers need to focus on to get ahead of the competition in 2022.
Biased Metrics, False Narratives Take The Cake On Day 1 Of ANA Conference
The day revealed improvements like speedier payment cycles to minority-owed media, but also that big cultural barriers persist.
Major League Baseball: Not Playing Ball — Again? What It Could Mean For RSNs And TV
Just when baseball has been looking to get back some of its swagger, the league’s “lockout” has failed to get resolved as players’ and owners’ talks have stalled.