Month: March 2022

Meta kicked off Women’s History Month with Thursday’s release of an installment of its ongoing Global State of Small Business report series dedicated to women-led businesses. The company found that small and midsized businesses led by women are facing the challenges of the pandemic by effectively shifting their businesses online and leaning on digital tools….

IPG creative agency Elephant has promoted Chris May to the newly created position of chief creative officer. May, one of Elephant’s founding members, was previously executive creative director. In his new role he will be tasked with establishing the creative vision for Elephant, as well as attracting and retaining top creatives and diverse talent. He…

CNN also has plans for a CNN app available to subscribers of CNN+ that would give them access to CNN+ programming and would also include CNN’s linear TV feeds including CNN International, HLN and CNN
en Espanol channels, which will be available exclusively for pay TV subscribers.

The post IAB Tech Lab Declines To Be The Admin For UID2 (But Hope Springs Eternal) appeared first on AdExchanger.

A global media review has been launched by the owner of tea brands such as Lipton, Pukka, PG Tips, Tazo and Brooke Bond. The review from Ekaterra follows its sale from former parent company Unilever to CVC Capital Partners Fund VIII for nearly $5 billion (4.5 billion Euros) last November. The review will be conducted…

U.S. media giants should consider pulling the plug on all of their current business in Russia in solidarity with Ukraine and the world.

Tuff, led by CEO Ellen Jantsch is a marketing agency that specializes in helping younger digitally-native brands such as Xendoo, Sabio, AKKO, and Thnks accelerate growth through digital channels.

Investors have poured money into startups the past few years. Now, founders worry about a changing market and the rising cost of retaining employees.

As purpose-drive marketing becomes increasingly appropriated as a key component of a brand’s positioning in culture, it must be complemented with experiential marketing to actualize itself. In turn, experiential marketing activations must become more meaningful–in other words, have a deeper purpose than just a fun or memorable experience. A recent study from Razorfish and Vice…