When people are losing their lives to save their country’s freedom, entertainment such as sports feels insignificant and yet it has become one of the sanctions against Russia that it will feel for years to come following its invasion of Ukraine. The sporting sanctions of the last week have been widespread, led by the International…
Ukraine’s Kharkiv Hit by New Strikes as Russian Forces Enter Kherson | WSJ
DRAX Attacks! Disney’s Evolution To Serving Mostly Real-Time Ad Auctions, Not Linear Pods
Disney, which holds the crown in entertainment, is now also wearing all the ad tech hats. Disney launched the Disney Real-Time Ad Exchange (DRAX) last year with a goal to automate more than half its ad sales business within five years. This week, the company is hosting its Platform Tech Showcase, the second such product… Continue reading »
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Esports Brands Reevaluate Relationships With Russian Entities
Since Russia’s invasion of Ukraine on Feb. 24, many gaming and esports brands have taken a public stance, whether through condemnations or donations. Events have been postponed and partnerships with Russian and Belarusian companies broken off. Ukraine’s Deputy Prime Minister Mykhailo Fedorov has used Twitter to call on all game developers and esports platforms to…
A+E Networks Wants to Count Every Person—Especially Those Over 55—in Upfront
A+E Networks is kicking off 2022’s upfront season with a presentation urging marketers that “Every Person Counts,” and not just the audiences within the legacy age demos that they have traditionally sought. That key theme continues A+E’s shift from transacting on legacy demos like adults 18-49 and 25-54 to total audience metrics that the company…
A Toast to the Feminine ‘Spirit’
“There’s something missing here.” That’s ever the observation at the heart of invention. In the world of wine and spirits, three female-founded brands regarded the void specific to category. One asked, “Why are the only vodka brands within easy recall the same ones that have been dominating shelves for decades?” Another wondered if a wine…
Nordstrom Media Network Is Here to Target 32 Million Luxury Shoppers
After generating $40 million in ad revenue from “hundreds of brand partners” in a Q4 2021 pilot, Nordstrom is the latest to join the retail media network party with the official launch of the Nordstrom Media Network. According to the luxury retailer, the program enables brands to share their stories and advertise on digital platforms…
Visa Names Former BuzzFeed, BlackRock Marketing Lead Frank Cooper III Global CMO
Following Visa’s November 2021 news that Lynne Biggar was preparing to step down as global CMO after six years, the financial services brand is handing the marketing reins to Frank Cooper III. Cooper will start the job in May, but Visa is already working on the transition. He joins Visa after five years as managing…
Meta Globally Demotes Content From Russian State-Controlled Media Outlets
Meta said late Tuesday that it is now globally demoting content from the Facebook pages and Instagram accounts of Russian state-controlled media outlets, making them harder to find across its platforms. Facebook posts containing links to Russian state-controlled media websites are also being demoted, and Meta said it will begin labeling those links and providing…
Martell and Janelle Monáe Collaborate to Celebrate Black Creatives in New Campaign
Against a backdrop of Black creatives reshaping the entertainment and marketing industries, spirits brand Martell collaborates with actor and recording artist Janelle Mon?e for a campaign that celebrates–and elevates–Black culture. In collaboration with creative agency Players Paris, the latest installment of its ongoing “Soar Beyond the Expected” campaign, Martell pairs Mon?e with campaign partner Ms….