Month: March 2022

Marketers are on a relentless quest to connect with Gen Z, and despite their best efforts, agency Adolescent Content is here to serve a cold statistic to corporate America: only 8% of the generation thinks brands actually understand them. That means the TikTok hashtag challenge you just launched, sustainable product line you announced and Women’s…

Walmart is rolling out a new digital tool aimed at bringing the fitting room into shoppers’ homes. The big box giant’s new feature allows customers to choose a model that most resembles them and see how a piece of clothing looks superimposed on that person’s body. The launch comes nearly a year after Walmart acquired…

The acquisition of Engine U.K. by Next 15 Communications has been completed to the value of $103.5 million (77.5 million pounds). As revealed by Adweek last month, the two parties were in talks for Next 15 to acquire the U.K. arm of the Engine creative network, which will bring with it 600 members of staff…

Old Navy, which has taken to calling itself “America’s most democratic clothing brand,” has released a springtime spot inspired by a TikTok post. Last November, high school senior Samuel Beasley posted a video of himself in class with the caption, “We about to get the most fire Old Navy commercial ever.” More than 1,300 users…

In his State of the Union Speech last night, President Biden called on Congress to pass legislation that limits big tech firms from collecting and using children’s data on social media platforms for targeted ads. Holding social media platforms accountable for their “national experiment” and profiting off children, Biden said it’s “time to strengthen privacy…

Pinterest is marking Women’s History Month by providing 10 women-owned businesses on its platform with monetary and strategic support through its Pinterest Elevates program. Pinterest Elevates started up in 2020 as the Community Rebuild program, with the goal of assisting Black business owners who were heavily impacted by the pandemic, and it expanded to cover…

Kids bickering in the back on the way to school. A baby sleeping peacefully in a rear-facing car seat. A family meandering through a mountainous landscape with a car full of luggage. Automakers have tried and tested creative formulas to promote their family-friendly models, but Dacia is turning these tired cliches on its head in…

From a cooler to a full-blown lifestyle brand that outdoor enthusiasts can’t seem to get enough of, Yeti seems to have a product for everything these days from drinkware and bags to hats, shirts and stickers. And there are no plans to slow down as the company continues to reach new heights by experimenting with…