You may know her from Bravo’s hit series, The Real Housewives of New York City, but Dorinda Medley is far from a traditional housewife. With millions of social media followers, Medley has built a strong brand that includes a memoir detailing her rise to fame, a cashmere company and even her own workout class, “Dorobics.”…
Apple Pauses Business in Russia, Adding Pressure to Major Marketers Staying Silent
Apple’s move to “pause” doing business in Russia in reaction to its invasion of Ukraine may be viewed as merely political, considering the enormity of Western government sanctions against the former Soviet state. But as brands know, symbols carry their own particular potency. The Cupertino tech giant joined Nike and Google as the two other…
Meta Revamps Certification Program for Developers on Its Platform
Meta detailed changes to its certification program for developers on its platform, shelving the Meta Advanced Marketing Developer and Advertising API (application-programming interface) Developer certifications in favor of a Mobile Ad Technical Specialist badge and an Advertising API Developer Specialist badge, respectively. The company’s Marketing Developer certification is a pre-requisite to earn either badge. Meta…
How Gaming Apps Can Solve The Cross-Promo Guessing Game
By Margot Miller, Brand Content Manager, Adikteev Apple’s ATT framework continues to make user acquisition and retention campaigns more difficult to deploy, track and measure. In light of this, app marketers must find new avenues for maintaining an engaged audience. The number of available advertising IDs on iOS (IDFAs) is decreasing, and Apple’s native tracking… Continue reading »
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Biden Calls For Children’s Privacy Protections, Criticizes Social Platforms
“It’s time to strengthen privacy protections, ban targeted advertising to children, demand tech companies stop collecting personal data on our children,” President Biden said Tuesday in his State of
the Union address.
the Union address.
Google Gives Devices ‘Social Intelligence,’ Enables Non-Verbal Communications
Google is exploring how to give computers “social intelligence” to interact with humans without being too intrusive, using radar to understand human intentions and needs and react appropriately.
Ad Industry Urges Congress To Reject Proposed Ban On ‘Surveillance Advertising’
“Reasonable uses of data should not be demonized, and certainly should not be banned,” Lartease Tiffith, EVP for public policy, the IAB, said in a letter to lawmakers.
TikTok: How to Add More Videos to a Collection
TikTok allows users to organize the videos they’ve favorited into collections. In a previous guide, we showed you how to create a new collection from scratch, and now, we’ll show you how to add additional videos to a collection you’ve already created. Note: These screenshots were captured in the TikTok application on iOS. There are…
PMG Teams With Kerv To Bring ‘Shoppable’ Video To TikTok
The breakthrough follows a series of similar integrations developed by Kerv for PMG on other popular video-sharing platforms.
Burger King’s Optical Illusion Wants to Trick Meat Eaters Into Trying Plant-Based Food
As plant-based eating is on the rise, Burger King has been on a drive to promote its meatless menu. Its latest campaign tries to trick meat lovers into considering alternative options by presenting them with an optical illusion. At first glance, the brand’s print and outdoor ads appear to depict real meat. Upon closer inspection,…