Month: March 2022

DirecTV dropped RT America, the sister network to Russia Today, and Roku said it was removing RT from all of its channel stores.

In-game ads represent a tantalizing untapped revenue source. While gamers are playing, it’s possible to insert ads native to their experience. But infrastructure for serving these ads at scale and with accountability has lagged behind advertisers’ interest in capturing the attention of gamers. A new partnership between in-game ad tech company Anzu and NBCUniversal aims… Continue reading »

The post NBCU Adds In-Game Ads To Its Sales Roster Through Partnership With Anzu appeared first on AdExchanger.

Two of recent history’s most notorious innovators and disruptors are getting the scripted-TV treatment.

Hundreds of TikTokers made suggestions for ads, from generic (“Dancing dads”) to the strangely specific, such as “old lady who runs a bodega.”

People don’t just watch TV sitting on the couch (or, well, lying in bed). Sometimes they go outside. On Thursday, iSpot.tv announced its acquisition of Tunity, an app that helps users watch TVs in public spaces by streaming the audio through a user’s mobile device. This is iSpot’s third deal in 14 months. (iSpot bought… Continue reading »

The post iSpot Acquires Tunity To Help Measure Out-Of-Home TV Viewing appeared first on AdExchanger.

iSpot.tv, a leading measurement company in the industry’s effort to create alternative currencies to Nielsen, has found a solution to one of its biggest measurement deficiencies: tallying out-of-home audiences. The company has bought Tunity–which measures consumer viewing habits in public locations like bars, restaurants and gyms, waiting rooms and airports–in a stock and cash deal…

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Allison Schiff, senior editor at AdExchanger. It’s part of a series of perspectives from AdExchanger’s editorial team. In early February, the other shoe dropped on the Transparency and Consent Framework… Continue reading »

The post Can The TCF Be Saved? The Better Question Might Be: Should It Be Saved? appeared first on AdExchanger.

On Monday, the Chinese-owned platform announced it will roll out 10-minute-long video uploads to users globally throughout the upcoming weeks.