Month: March 2022

Patr?n has a history of celebrating the Mexican traditions that inform the tequila’s foundation. To bring some of that to life, the brand held an immersive experience in New York that highlighted the creators who help bring the culture to life. The two-day event, “Residencia Patr?n,” included a mix of luxury Mexican artisans, inventors and…

As advances in computer graphics and natural language AI have made it easier to create realistic-seeming virtual humans, some companies are attempting to turn these artificial personas into influencers that can work on behalf of brands and cultivate a fan base. One such company is New Zealand-based startup Uneeq, maker of a digital human called…

Nielsen announced it’s selling itself to a private equity group for $16 billion. The future might be iffy for Nielsen, but it’s much more certain for the rest of the industry. Industry experts say a buyout of this size is a “boost of momentum” toward a multicurrency future that offers TV marketers the speed and transparency they’re looking for across platforms.

The post Why Nielsen’s $16B Buyout Could Give Rise To The Cross-Platform Measurement Buyers Crave appeared first on AdExchanger.

We may not get the chance to walk on Mars within our lifetimes, but technology has advanced far enough that we can realistically recreate how it might feel to do so. If anyone has spent a lot of time thinking about what strolling across Mars’ surface might be like, it’s four-mission veteran astronaut Scott Kelly….

This year, the theme for International Women’s Day was #BreakTheBias. While many marketers created campaigns around this theme all month long, it’s likely that very few thought about the role they can personally play to break bias. Because here’s the number one question we should all be asking ourselves when celebrating International Women’s Day, Women’s…

In recent weeks, the letter Z has become more than the last letter of the alphabet–it’s been hijacked as a symbol supporting Vladimir Putin’s invasion of Ukraine. Visible on the side of Russian tanks rolling into Kyiv, prominent on flags and t-shirts at pro-war rallies in Russia and even taped on the uniform of one…

People turn to Pinterest for inspiration on topics including beauty, fashion, food and home d?cor, but more and more women are also coming to the platform to learn more about their menstrual cycles. Pinterest commissioned a survey by Opinium Research of 1,000 women between the ages of 18 and 50 in each of the following…

With one billion global active users and more expected in the coming year, TikTok is driving significant growth for brands of all sizes and industries. From transforming side hustles to successful businesses to immortalizing a pug named Noodle, TikTok’s unconventional virality is creating tangible, real-world opportunities for brands. The social platform even inspired millions of…

As businesses realize the potential windfall from becoming more purpose-driven, such initiatives are increasing. There is no shortage of evocative statements coming from companies that had historically found pride in espousing naked capitalism and ruthless efficiencies. These outward-facing messages and campaigns are imperative to look good in the eyes of the consumer and salve the…

American grocery shoppers filled their carts with $7.4 billion worth of plant-based food in 2021, a 6% bump from 2020 and a 54% increase over the last three years, according to a study from Good Food Institute and the Plant Based Foods Association. But consumer demand for meat substitutes, the high-profile darlings of the category,…