Auto-generated captions are now available for all feed videos on Instagram, and the feature will be turned on by default for creators on the platform. Instagram said that making it the default setting makes the process of adding captions to content seamless and makes content on its application more accessible to deaf or hard-of-hearing users,…
Matty Cardarople Is the Hardest Working Actor You Know but Don’t Know
You know Matty Cardarople, even if you don’t. His flawlessly deadpan delivery and unkempt hair have made him the modern icon of a feeling we all know well: exhaustion from…everything. The actor’s on-screen lethargy–seen in countless ads, TV shows and movies–masks an intense work ethic, one that has made the past year a series of…
Crypto.com, Snap Create AR Lens Based on Super Bowl Spot With LeBron James
Crypto.com teamed up with Snap Inc. on a new augmented reality lens that follows up the cryptocurrency exchange’s Super Bowl ad by bringing Snapchatters inside LeBron James’ bedroom in 2003. In the spot, the National Basketball Association superstar confronts his 2003 self about the pressure of living up to his potential. The lens is available…
Turner Sports and US Soccer Deal Brings National Team Games to HBO Max in 2023
Live soccer is officially coming to HBO Max. Turner Sports and the U.S. Soccer Federation reached an eight-year multimedia rights agreement that makes HBO Max and cable networks TNT and TBS the exclusive English-language home for more than 20 Women’s and Men’s National Team matches each year. The deal is set to begin in 2023,…
Advertisers Balance Brand Safety With Corporate Citizenship as Platforms Get Squeezed
The biggest European conflict in decades is unfolding across social media platforms. That dynamic puts advertisers, concerned about appearing next to war coverage, in an awkward position, leading to some blocking ads from appearing next to content on platforms like TikTok, Snap and Facebook. Ukrainian soldiers are dancing to Michael Jackson on TikTok, Russian state-owned…
Meta Releases Q4 2021 Community Standards Enforcement Report, Widely Viewed Content Report
Meta released its Community Standards Enforcement Report for the fourth quarter of 2021 Tuesday, saying that the prevalence of harmful content on Facebook and Instagram remained relatively consistent or decreased in certain policy areas compared with the third quarter, meaning that the “vast majority” of content on those platforms does not violate its policies. During…
Scholz and Biden Stand Tall Against Russia
Meta Details War Effort, ‘Demonetizes’ Russian State Media
“We all feel like we have entered into new territory here,” said Global Affairs President Nick Clegg.
Paramount+ Drops New Subscriber Price to $1 for Streamer’s 1st Anniversary
Paramount, formerly ViacomCBS, wants to lure more subscribers to its flagship streaming service with a heavy discount for new and returning subscribers. Top line Starting today, Paramount is offering new subscribers 80% off its monthly packages for Paramount+–as low as $1 per month–timed with the streamer’s one-year anniversary on March 4. Between the lines Through…
LiveRamp And The Trade Desk Launch An EU-Specific ID – And Call For An End To Programmatic ‘Infighting’
It’s a bird! It’s a plane? It’s … another industry advertising ID. The European Unified ID (EUID) was launched on Monday as a joint effort between LiveRamp and The Trade Desk. As the name suggests, the EUID is essentially a UK and EU-focused version of Unified ID 2.0, The Trade Desk-backed open-source identifier that’s been… Continue reading »
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