Month: March 2022

“The fact that we build technology for a complex and fragmented industry doesn’t justify jargon,” the company says.

As big network groups look to establish alternative currencies for TV measurement, Comscore has been selected as one of WarnerMedia’s alternative currency providers for national TV and cross-platform
measurement. In January of this year, Comscore launched Comscore Everywhere, a single-source unified cross-platform measurement service.

Ripley will lead the company’s “narrative around ad technology, data and cross-platform media measurement.”

Impossible Foods, six months after staking a claim on school menus, wants to whet the appetite of kids at home with its newest product: chicken-free chicken nuggets shaped like exotic animals. The brand, continuing to target what it calls the “change-making generation,” launches Wild Nuggies as both a go-to snack and an educational tool for…

Creative organization D&AD will continue to accept Russian entries to its 2022 awards scheme but says it will donate fees from the country to the Art Director’s Club of Ukraine, following the invasion of the country by its neighbor. The organization has told Adweek that will not exclude Russian creatives from its annual awards scheme,…

The pandemic prompted entrepreneurs to move their brick-and-mortars into the digital sphere. Here’s what worked for me and other small business owners.

Amazon is going all-in on gaming. Luna, the company’s cloud gaming service, is now available for all customers across the mainland U.S. Amazon Luna first rolled out in October 2020 by invitation only. Now, the gaming platform is available to everyone on devices they already own, including Fire TVs, Fire tablets, Windows PCs, Chromebooks, Macs,…

Brooklyn-based associate creative director Candace Faircloth isn’t afraid of a little competition, and her work with challenger brand Freshworks proves it. When the software solutions company wanted to take on its major competitor, Salesforce, Faircloth blended her creative eye with her strategic know-how to create a campaign that helped her client grab some much needed…

Dentsu estimates Japan’s 2021 ad economy expanded 10.4% overall, and 21.4% in digital media.

The Havas unit launches NAverse, the first-ever addiction support group meeting in the metaverse.