Month: March 2022

Nationwide Building Society, a major British financial institution and the largest of its kind in the world, has entered its third year backing an anti-bullying program in the U.K. which aims to recruit 10,000 ambassadors over the next three years across schools to protect pupils from such harassment. In fact, research carried out by Censuswide…

Eloquii, the plus-size fashion brand owned by Walmart whose devoted customer base has given the company new life in ecommerce, has catwalked into the OTT space. Citing the decline of linear television viewership and a desire to tap into the targeting capabilities of OTT–which, per research firm eMarketer, has the potential to reach over 55…

LinkedIn unveiled new interactive tool LinkedIn Learning Pathfinder Tuesday, which helps members of the professional network zero in on their next foal and suggests appropriate LinkedIn Learning courses to help them get there. The choose-your-own-adventure-style experience lets users choose the professional goal they are trying to achieve, such as cultivating work-life balance, finding a new…

People who walk by a new billboard in London from femtech brand Elvie might feel a little splash. The 20-foot poster “pees” on passers-by. The stunt aims to tackle taboos around urinary incontinence and shine a light on an issue that affects 84% of women in the U.K. Elvie launched the campaign two weeks after…

Given its privacy-oriented, opt-in nature, email is entering the spotlight as a tool for publishers to directly communicate with their readers and own more of the traffic that goes to their sites. As with all channels in the marketing mix, however, customers have expectations when it comes to personalization, context and relevance

However, given the increasing availability of utilizable, first-party data combined with advancements in machine learning and natural language processing, publishers are empowered to deliver personalization beyond a simple salutation to better serve their readers, drive loyalty and optimize the email newsletter as prime real estate for monetization.  

The post Report: The state of personalization in email marketing in 2022 appeared first on Digiday.

The winners will be honored at the Marketing: Automotive conference during the New York International Auto Show on April 13 at the Javits Center in New York.

The Oscars rose to a Nielsen-measured 15.4 million total viewers vs. its all-time low of 10.4 million in 2021. Streaming services collectively had the greatest share of impressions overall, with 20.5%
“share of voice,” iSpot.tv said. Even with its recovery this year, the event was still below pre-pandemic levels.

Um, probably not, especially considering the most recent Academy Awards.

Nearly a third of all NFTs minted since Jan. 2021 are becoming a “dead collection,” while profitable minted NFTs are increasing in value over time, a report by blockchain analytics firm Nansen finds.

Nielsen Holdings has agreed to be acquired by a private equity consortium led by Evergreen Coast Capital, an affiliate of Elliott Investment Management, and Brookfield Business Partners, for $16
billion in an all-cash share and debt-assumption deal.