Month: March 2022

Comcast is making all of its national addressable inventory available programmatically for the first time. On Tuesday, FreeWheel, the ad tech arm of Comcast, announced that some TV buyers will now be able to get a unified view across their linear and connected TV campaigns so they can deduplicate reach and hit incremental audiences with… Continue reading »

The post FreeWheel Is Deduping Audiences So Advertisers Can Use CTV For Incremental Reach appeared first on AdExchanger.

By default, TikTok users can view a list of the users someone follows on the video-sharing platform. However, users can also hide their following list if they don’t want other people to be able to see it. Our guide will show you how to hide your following list in the TikTok application. Note: These screenshots…

A consortium of private equity firms is buying video and TV ratings firm Nielsen in an all-cash $16 billion deal. The group is led by Evergreen Coast Capital Corp. and Brookfield Business Partners. Nielsen’s board of directors voted unanimously to support the acquisition proposal after rejecting an acquisition offer of roughly $15 billion from a…

The doors are opening Tuesday to the pilot of TikTok Library. The idea behind TikTok Library is to enable users to incorporate elements into their videos including GIFs, memes and video clips from their favorite shows. The pilot kicks off in select markets on Android Tuesday, with iOS to follow next week, and it will…

Open societies and free markets need dedicated and knowledgeable journalists who hold power to account and connect the dots.

There are plenty of agencies and agency people that have side hustles and second businesses, but only one has won an iconic auto race with its own car. Max Connect Marketing, a digital agency based in Utah, has a separate business–4 Horsemen Racing–that is built to win races, as it has in Florida and most…

“We have deliberately chosen a specific, financial definition of materiality,” the report says, identifying climate change, COVID-19 and DEI as the biggest “sustainability issues.”

With the imminent release of the sequel to surprise hit Sonic the Hedgehog, Activision Blizzard’s mobile gaming division King has teamed with the makers of the film to deliver another in-game event through Candy Crush Saga. The event will be produced alongside Paramount Pictures to promote the film to millions of players by inviting Sonic…

“Fans want to own a piece of their favorite creators’ content and to feel part of a community beyond video platforms,” BBTV’s Shahrzad Rafati says.