Realizing its own contribution to the litter issue in Norway, McDonald’s has released a campaign which highlights the ugly side to its famous packaging and encourages its take-away customers to use bins it is providing. Created with agency partners Nord DDB, WergelandApenes and OMD, the restaurant chain has begun to seek solutions to its littering…
Oscar Ratings Were Up, And So Were Onstage Assaults
Much of Sunday’s Oscar show was an off-putting train wreck long before Will Smith decided to commit assault on international television.
New York Taxi Drivers Hated Uber. Now They’re Going to Help It
After almost a decade of animosity and lawsuits, cabbies might help Uber weather a labor shortage—and take a bite out of the competition.
Xbox Touts Gaming as a Therapeutic Tool by Giving Consoles to Kids in Hospitals
While gaming often gets a bad rap for the perception that it can encourage laziness or anti-social behavior, research has shown it can also have therapeutic benefits. A 2020 study from the University of Oxford found that video games could help improve players’ mental health and wellbeing. Perhaps to overcome some of the negative tropes…
Living In A Multicurrency World, With NBCU’s Kelly Abcarian
“Gone are the days of three networks, one screen, one ad and one way to count,” says Kelly Abcarian, EVP of measurement and impact at NBCUniversal, on this week’s episode. “One way to count” is a thinly veiled reference to Nielsen, long the TV ad industry’s primary currency provider – and also Abcarian’s former employer. Abcarian… Continue reading »
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Hearst Connecticut Media Group Expansion Seeks To Fill Void Left By ‘News Deserts’
The group, which owns eight daily papers clustered mostly in the southwestern part of the state, said it will hire 13 new staff, including 11 journalists.
Gen Z and Millennials Drive Higher Churn Rates for US Streamers
Streaming services have long battled churn, a trend that has only been exacerbated since the pandemic. But while churn rates have remained consistent in the U.S. since 2020, clocking in at 37% across all paid SVOD services, the younger generations–Gen Z and millennials–are the most likely to cancel an SVOD service than older users, according…
Suicide Prevention Ads Feature Messages from Men Who Took Their Own Lives
In Britain, suicide is the single biggest killer of men under the age of 45, making up to more than three-quarters (76%) of all suicides each year. That is according to mental health not-for-profit organization Men’s Minds Matter, which has released an awareness campaign featuring messages sent prior to people taking their own lives. The…
The FTC’s New Take On Health “Data Breaches” Means Advertisers Could Be Guilty Of Breaches And Not Even Know It
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by David LeDuc, VP for public policy at the Network Advertising Initiative. In January, the Federal Trade Commission (FTC) updated its guidance pertaining to the Health Breach Notification Rule, making changes… Continue reading »
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Subsidizing Creators Ain’t Easy; TikTok Learns From Search (And Vice Versa)
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Creatoring Something Out Of Nothing Tech companies spend millions of dollars – even billions – to subsidize creators. But have any started a creator revenue flywheel (aside from YouTube)? Paying creators is expensive, and the payoff isn’t always clear. Sometimes it can feel like… Continue reading »
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