Month: March 2022

Paramount Global promoted its former svp of podcasts Steve Raizes today as evp of podcasting and audio. Raizes will oversee all things audio for CBS News and will report directly to Domenic DiMeglio, evp and CMO of CBS Interactive, and Neeraj Khemlani, president and co-head of CBS News and Stations. Vice president and general manager…

Between growing public health concerns, the onslaught of anti-trans and queerphobic legislations and an international war, let’s face it: There’s a lot for concerned citizens to worry about these days. With each pressing social issue, we’re urged to hop on the phone with our local and state politicians. Unfortunately, it can be incredibly difficult to…

Amazon has launched a new initiative, the Welcome Door program, which will provide employees who are refugees and immigrants admitted on humanitarian grounds with additional resources and support. Through this program, eligible employees will gain access to new resources, including reimbursement for Employment Authorization Document fees, which the ecommerce giant said cost an average of…

Nike brought new meaning to the concept of a sneaker drop with a drone activation that took place in New York and Los Angeles over the weekend. The sneaker giant selected customers of JD Sports athleticwear stores in the two cites at random to receive a free pair of Nike Air Max shoes, delivered by…

Cola-Cola knows the usual media channels don’t provide a meaningful, direct connection to younger, mobile-centric audiences around the world. The marketing game, so to speak, has changed. That’s why the soft drink brand is expanding its previous relationship with Riot Games in a multiyear partnership. The deal makes Coca-Cola the worldwide founding partner of League…

Returns continue to be a point of friction in an otherwise frictionless ecommerce experience, so fin-tech company PayPal is expanding its Happy Returns Return Bar concept to the retailer Ulta Beauty. With the addition of 1300 U.S. Ulta stores, PayPal’s Return Bars will be in more than 5000 locations by the end of 2022. As…

Millennials and Gen Z walk a fine line when making decisions between whether to buy affordable, fast fashion options that may not make it through more than a handful of wash cycles, and items that may cost more upfront but last longer and stay out of the world’s landfills. Environmentally aware and well educated on…

Google: Still trying to make shopping on Google happen. The search giant announced a new suite of shopper marketing tools on Monday. Google also announced that Smart Shopping campaigns, which are campaigns connected to a merchant’s inventory catalogue, will be folded into its new Performance Max product by the end of the year. A handful… Continue reading »

The post As Retailers Eye Cookieless Future, Google Intros New Shopper Marketing Tools appeared first on AdExchanger.

While working from home has managed to keep many of us safe over the past couple of years, it has also rendered our humble abodes slightly more chaotic. Now our personal spaces double as offices, schools, shopping malls and even gyms as the lines between home life and the outside world continue to blur. But…

After plummeting to its lowest-ever ratings last year, the Oscars have bounced back. The 94th Academy Awards averaged 15.4 million total viewers and a 3.2 rating in the key adults 18-49 demo, according to Nielsen’s fast national numbers. That’s a hefty increase of 47% in total viewers and 52% in the demo compared to 2021’s…