China’s Moon Dust Paves the Way for Future Mining Missions | WSJ
Biden at the Improv: Ukraine and the Dangers of Foreign Policy by Open Mic
4 Questions for Rolling Stone CEO Gus Wenner
A few months into his job as CEO of Rolling Stone, Gus Wenner has bold plans to take the publisher into the future. And, yes, that includes the metaverse. Adweek caught up with Wenner after his fireside chat at our recent Mediaweek conference. In addition to building upon a strong ecommerce foundation, Wenner, the son…
Adweek Podcast: Celebrating Women’s History Month
In honor of Women’s History Month, Adweek paid tribute to those defying gendered expectations in advertising, marketing and media through a series of stories written by Adweek editors, writers and community members. On this week’s episode, Shannon is joined by community editor Luz Corona, breaking creative reporter Natalie Venegas and senior agencies reporter Olivia Morley…
Will Smith Outslaps Chris Rock 2-to-1 On Twitter
“If nothing else, the Will Smith incident got the social media audience talking about the Oscars again,” says ListenFirst’s Jonathan Cohen
National CineMedia Debuts Tech Platform That Connects Brands With Moviegoers
As audiences begin to return to movie theaters, National CineMedia is ready to help brands connect with them. The company debuted a new data-driven technology platform NCMx during Monday’s upfront presentation in New York, which works to target brands with custom audiences both in theaters and on digital screens before and after attending movies. Marketers…
Tatari Buys TheViewPoint To Link Up With CTV Supply
On Monday, Tatari, a buy-side linear and connected TV ad platform specializing in performance-based measurement, announced its plans to buy CTV-native ad exchange TheViewPoint. Tatari, with a buy-side offering, realized it needed an inroad to supply to better understand the inventory it’s building paths toward. Tatari declined to share the deal price. A vast majority… Continue reading »
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Instagram Reels: How to Tell Instagram You Don’t Want to See Reels From a User
As users browse Instagram Reels, they can now tell Instagram when they don’t want to see Reels created by certain users. When a user tells the application they don’t want to see Reels from a particular creator, the app will use this information to improve their experience going forward. Our guide will show you how…
Snap, Nielsen Examine How to Handle AR Executions Within Marketing Mix Models
Augmented reality executions should be modeled in paid impressions as their own entity within marketing mix models, and not combined with other digital or social tactics, according to a study by Nielsen commissioned by Snap Inc. Snapchat’s parent company commissioned Nielsen to identify whether AR as its own channel within an MMM can provide valuable…