Month: March 2022

Those of us old enough to remember the financial meltdown of 2008 might also recall the final, disgraceful chapter of it. It wasn’t just that 9 million people lost their jobs; it was that the financial institutions that had traded all those securities based on subprime mortgages–and then been bailed out by the federal government–proceeded…

CNN is running out of time to diversify away from cable news, its unsustainable moneymaker. And when Chris Licht becomes president of CNN this May, he will have difficult decisions to make. CNN’s parent company, WarnerMedia, is merging with Discovery this spring. David Zaslav, who will soon lead Warner Bros. Discovery, knows that CNN is…

If, in the last few years, you have found yourself searching the internet for information about which streaming service was carrying what shows at which time, you are not alone–and TVInsider wants to help. The publisher, the only digital property of the holding group NTVB Media, has seen a rapid uptick in traffic, revenue and…

Every year on March 31, Transgender Day of Visibility is celebrated to spotlight those who identify with the community and raise awareness on trans and nonbinary issues still being faced today. It’s why TikTok is holding a live event on its platform highlighting its creators from the community Thursday at 9 p.m. ET. The video…

Thursday marked Instagram’s turn to unveil new direct messaging features, following similar moves by Meta corporate siblings Messenger and WhatsApp earlier this week. The new DM features detailed by Instagram are available in select countries to start, with plane to extend them globally. They are: Music sharing: Integration with Amazon Music and Apple Music, with…

Twitter kicked off pilot tests this week for three new ad formats: Interactive Text Ads, Product Explorer Ads and Collection Ads. Group product manager Madeleine Bayer and product manager Lauren Nagra said all three formats will be visible to U.S. users on Android, iOS and the web, adding, “As we kick off early experiments, we’ll…

Topics that data-driven advertisers care about are reaching the C-suite in retail earnings reports. From retail media revenue to first-party data projects, retailers are undergoing transformation for a more digital future. And when you compare Macy’s to Best Buy to Allbirds to Target to Express, it turns out retailers have a lot in common after… Continue reading »

The post The Big Story: Retail Media Rundown And Nielsen’s Buyer appeared first on AdExchanger.

The company also suspended nearly 270,000 accounts from its network, attributing the increase in monitoring to AI. While there were many new patterns, fake celebrity-endorsed investment ads grew.
Microsoft took measures to avoid promoting these ads.

Jump Ads enables programmers and marketers to give consumers the option to jump to supporting apps to continue their smart TV viewing. Fox Television Network is the first partner to test Jump Ads.

TikTok is “deeply concerned” about “the stoking of local media reports on alleged trends that have not been found on the platform,” the company told The Washington Post, which broke the story.