Month: March 2022

Mastercard’s marketing team was well aware of the challenge inherent in launching the Touch Card, its payment tool for the blind and visually impaired, with a TV commercial. The idea behind the ad, “Spotlight,” reflects Mastercard’s wider attempt to convey its appeal to all senses, while demonstrating its intention to foster inclusion among underrepresented groups….

Technically, the most Nielsen can determine is whether a TV set is on or off, what channel it is tuned to, and possibly whether panel members are in the “TV room” when the set is on.

The clock is ticking down on Google’s plans to axe third-party cookies next year. Today marks another industry step closer toward figuring out replacements for ad targeting, delivery and measurement, as the tech giant announces that developers can begin testing Sandbox Proposals globally. This includes Topics, FLEDGE and Attribution Reporting APIs in the Canary version…

Like HBO Max’s launch, the lack of a distribution deal with Roku reflects the platform’s clout as the dominant CTV platform.

The NFL is reportedly considering starting its own streaming service. Does this mean the NFL may be considering even more expansion?

Mobile ad exchange Kargo has acquired attention sales platform Parsec Media. The deal reflects Kargo’s investment in attention as a viable metric for post-cookie mobile advertising, said Kargo CEO Harry Kargman, who declined to share how much he paid for the assets. With cookies on the way out, it’s a good time to embrace a… Continue reading »

The post Kargo Buys Parsec To Build Attention-Based Mobile Currency appeared first on AdExchanger.

The main problem in U.S. journalism is not too much subjectivity but a self-righteous refusal to make a call when it is badly needed. This is the scourge of “bothsidesism.”

Serenity can be difficult to find in our raucous, abrasive TV media today — but an oasis exists if you can find it.

The service, legally operated with broadcasters’ participation, lets them offer targeted advertising outside of their own markets, across both linear and digital channels, for the first time.