Twitter said Wednesday that Professional Accounts are now available to all users globally. The social network previewed this move last October, when it introduced Twitter for Professionals, which it described as a single destination for businesses, creators, developers and publishers across all industries to showcase their content, products and services directly on Twitter free-of-charge. Professional…
Corona Becomes the Official Cerveza of Major League Baseball
Corona is celebrating its new status as the Official Cerveza of Major League Baseball by giving away Opening Day tickets on Twitter. For one day only Thursday (March 31), fans can enter by following @coronaextrausa, replying to the ticket giveaway tweet Thursday, tagging a friend who is 21 and older and including the #CoronaMLBtix hashtag….
Adweek Executive Mentor Program: Frequently Asked Questions
Thank you for your interest in the Adweek Executive Mentor Program! Please see below for a list of frequently asked questions. What is the Adweek Executive Mentor Program? The 2022 Adweek Executive Mentor Program was born out of the Adweek’s DEI Council initiative to help advance diversity, equity and inclusion within the C-Suite. Through a…
Aleve Names MullenLowe New York US Agency of Record
MullenLowe New York has been named the U.S. agency of record for pain reliever brand Aleve after a competitive pitch that involved four agencies. The win gives MullenLowe New York both the Aleve U.S. AOR title and the interagency team lead for the brand. The IPG agency will guide Aleve’s other partner agencies to put…
WarnerMedia, Paramount Team Up for March Madness Alternative Measurement Test
WarnerMedia and Paramount have brought alternative measurement to March Madness. The companies have teamed up for the first-ever alternative measurement test during the NCAA Division I Men’s Basketball Tournament. Powered by Conviva and in partnership with Comscore, iSpot and VideoAmp, the publishers are measuring ad performance across multiple platforms during the tournament, including linear, digital…
Dilbert by Scott Adams for Wed, 30 Mar 2022
How Home Depot Became the World’s Largest Home-Improvement Retailer | WSJ
FreshDirect Taps Into Real-Time Weather Data To Power DOOH In NYC’s Subway System
A few immutable truths about living in New York City: Almost everyone takes the subway, the weather is volatile, and most people are too busy (or lazy?) to plan what to make for dinner. FreshDirect, a grocery delivery service based in NYC, was inspired by these realities of city life to launch a digital-out-of-home (DOOH)… Continue reading »
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Wendy’s Brings Burgers to the Metaverse With New Restaurant in Meta’s Horizons World
QSR Wendy’s is the latest brand to jump into the metaverse with a new virtual restaurant set to open in Facebook parent Meta’s Horizons World platform this week. The so-called “Wendyverse” will be accessible to Americans and Canadians who own Meta’s Oculus Quest 2 virtual reality headset starting on April 2. In addition to a…
How Smart Ring DTC Brand Oura Proved TV Can Be A Healthy Part Of Its Marketing Mix
DTC ecommerce is booming – but measurement challenges are looming. Or, rather, they’re already here, said Ron Jacobson, CEO and founder of Rockerbox, a marketing attribution startup that helps mainly direct-to-consumer brands measure the performance of their marketing campaigns and test into new channels. “There’s a lot happening that’s making it harder to measure,” Jacobson said.… Continue reading »
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