Month: March 2022

World Wrestling Entertainment teamed up with Snap Inc. on two activations for WrestleMania 38, which will take place Saturday and Sunday (April 2 and 3) at AT&T Stadium in Arlington, Texas. WWE teamed up with Snap’s Arcadia creative studio on a new augmented reality lens featuring WWE Universal Champion and Tribal Chief Roman Reigns. The…

From the moment babies are brought into the world, judgement befalls moms and dads. From marked questions about breastfeeding, to well-intentioned strangers advising how many layers a baby should wear and to glares on the plane over the high-pitched screams of a toddler. For parents, online platforms such as Instagram, Facebook, YouTube and Mumsnet can…

The challenge Marketers are always looking for new ways to reach and engage people–and it was with great delight that we discovered social audio, led by Clubhouse, at the beginning of the pandemic. Clubhouse ushered in a new way for communities to connect and interact, and we shouldn’t dismiss it as a one-hit-wonder. As with…

Mediaweek kicked off its first day live and in person. Attendees heard from top marketers and media executives redefining innovation and relevance in an industry where audience identity and cookieless solutions are key. Attendees joined sessions and meetings to learn, network and engage in one-on-one conversations. Listen to what attendees had to say about being…

It’s hard to imagine a world without the NBA, and indeed the 2021/22 season marked the 75th Anniversary of the organization. That level of history is bound to stir up some emotion on the court and off, and to that end, the NBA has been going big in its celebration with its ongoing NBA Lane…

With Russia’s invasion of Ukraine in mind, Clubhouse introduced a protected profile setting to help users ensure that their full profile can only be seen by people they approve as followers. Users of the social audio application can access their settings and toggle on protected profile, which enables them to approve their followers. Only those…

Creative agency Berlin Cameron partnered with personal growth platform Luminary and research platform Persky in a survey that reveals women’s representation in — and views on — the metaverse and NFT
investments.

Alphabet/Google CEO Sundar Pichai met with government officials in Warsaw, Poland to discuss the humanitarian crisis and the need for public-private partnerships to support refugees and fight
disinformation in the region.

Meta CEO Mark Zuckerberg said Wednesday that an average of 7 billion voice messages are being sent every day via WhatsApp. WhatsApp also introduced a host of new features that can be applied to any of those 7 billion voice messages: Out of Chat Playback: People can listen to a voice message outside of the…

Messenger introduced a Shortcuts feature that allows users to quickly activate specific features in conversations by typing shortcut phrases. As of this writing, two shortcuts are available: @everyone and @silent. According to the Messenger team, users should be able to type a slash before a shortcut to activate it (“/silent” for instance), but currently, only…