Month: April 2022

Following the displacement of millions from Ukraine after Russia’s violent invasion in recent weeks, sites such as Hire for Ukraine have launched to connect Ukrainian professionals with paying projects and sources of employment. Over the coming days, Adweek will profile some of the creative talents featured on Hire for Ukraine. We encourage you to connect…

More than 20% of U.S. consumers say they subscribe to too many video streaming services, and a third want to be able to manage and search for all their available content from one place, per a new
study.

Instagram introduced a new feature that allows users to add a link to their Facebook profile to their Instagram profile. When this link is added, someone who visits a user’s profile on Instagram will be able to tap the link to view the user’s profile on Facebook. Here’s how to add a dedicated Facebook link…

Does the rise of the subscription media model signal the end of ad-supported journalism? Not likely. But big-name news outlets like Bloomberg are finding subscriptions offer a more stable revenue source than advertising, said Bloomberg Chief Digital Officer Julia Beizer. “We owe it to the sustainability of our businesses to come up with multiple revenue… Continue reading »

The post Bloomberg Looks To Subscription Revenue For The Stability That Advertising Can’t Provide appeared first on AdExchanger.

As Russia’s war on Ukraine continues to accelerate a humanitarian crisis, brands have rightly focused on human tragedy, taking action to support staff and offering civilians aid via donations, products and services. Around 500 advertisers have also cut business ties with Russia in various guises. However, by choice or not, others remain and untangling the…

Twitter analyzed gaming-related chatter on its platform in the first quarter of 2022, and it found that the three-month period was the biggest quarter to date for the topic. The social network said almost 800 million tweets about gaming were shared during the quarter, up 52% year-over-year and 12% from the fourth quarter of 2021….

Then-Facebook kicked off its “Good Ideas Deserve to Be Found” initiative last February with the aim of boosting small and midsized businesses on the social network and Instagram, and the latest spot in the campaign debuted from Meta Tuesday. Meta found in its most recent Global State of Small Business report that 20% of SMBs…

Snap Inc. shared its latest Snapchat Generation Report Tuesday, saying that this year’s installment focuses on Generation Z’s core values, shopping habits, outlook on reconnecting with their communities as pandemic restrictions continue to ease and determination to build a better, cleaner and more sustainable future. The report is broken up into four segments: commerce, communication,…

As a preteen in Florida around the 1990s, Yelena Osin helped her software engineer parents by handing out flyers to sell computers they built at trade shows. At the same time, her parents persuaded their neighbor, a computer shop owner, to hire Osin’s 13-year-old brother for a job. The neighbor was hesitant, not wanting the…

Female podcast listeners are growing, thanks to changing, pandemic-induced consumptions habits. But diversifying audio listenership has always been part of the business plan for companies like iHeartMedia, which has seen an increase in new female listenership by 95% in the last two years and 85% for its overall audience. “This is not by accident, this…