Roku Debuts Dynamic Linear Ad Insertion, Bringing Targeted Spots to Traditional TV
Following Roku’s landmark deal and strategic alliance with Nielsen last year, the United States’ largest connected TV platform is launching an end-to-end dynamic linear ad beta program with publishers. Roku is now able to replace traditional linear TV ads with targeted ads in real time. AMC Networks, Crown Media, Paramount and Discovery have signed onto…
Nominees Revealed for 26th Annual Webby Awards
The International Academy of Digital Arts & Sciences revealed the nominees Tuesday in the advertising, media and public relations categories for the 26th Annual Webby Awards. Winners will be unveiled Tuesday, April 26, and celebrated at an in-person event at Cipriani Wall Street in New York Monday, May 16, at 7 p.m. ET, with highlights…
Invest In The Infinite, There Is No Other Option
We all claim we can buy cheaper, smarter or better, but how is that be possible if we’re all using the same media and optimizing using the same algorithms and platforms?
Police Work And Race In The Spotlight In AMC+ Drama
Filmed in Chicago, “61st Street” is a high-quality series that exudes an aura of Importance, with a capital “I,” due to its subject matter.
This Is How the Global Energy Crisis Ends
With future price rises baked in and some countries on the verge of rationing gas, things are going to get a whole lot worse before they get any better.
What Twitter Is Really Planning for Crypto
The duo behind Twitter Crypto say NFT profile pics and crypto tipping are just the beginning.
The Symbiosis Of Ads And Subs, With The NYT’s Lisa Howard
When it comes to digital advertising, less is more – but there’s no reason to hide. Don’t apologize for having to monetize, says Lisa Howard, global head of advertising and marketing solutions at The New York Times, on this week’s episode of AdExchanger Talks. The goal at the Times, she says, is to create the most… Continue reading »
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Restaurant Industry Leads Way In QR Code Adoption
Insider Intelligence predicts that 83.4 million U.S. smartphone users will scan a QR code in 2022, a 10% rise from 2021 and a 59% increase from 2019.
Why Brands Must Finally Ditch ‘Toxic,’ Stereotypical Portrayals of Muslims
Another Ramadan has just begun and for Muslims in Western countries, this is typically the only time of year that brands speak to them–if that. Though Muslims make up a quarter of the global population, and Islam is the world’s fastest-growing religious group, they are routinely underrepresented and excluded by the advertising and marketing industry….