LaToya Shambo was used to being the only Black woman in rooms that advocated for the same faces in marketing campaigns–the typical white, thin determinants of beauty and success. But it wasn’t until 2011, when she was hit by a vehicle while crossing the street and holding her newborn, that she decided to do something…
DivaCup Is Surfing the Crimson Wave From Taboo to Trendy
When it comes to periods, most menstruators want a quick, easy and painless method for dealing with their cycles. The less cleanup and waste, the better. Menstrual cups aren’t a novel idea, but they’ve hit a stride as more sustainability-minded consumers attempt to reduce single-use waste. According to a report by market research firm Facts…
How Ecommerce Is Putting a Fresh Spin on the Natural Deodorant Category
No one knows you stink on Zoom. Despite the opportunity to take a break from society’s expectations to keep body odor at bay, demand for deodorant in the U.S. has held steady during the pandemic. The category grew 1% to $3.6 billion in 2020, according to figures from consumer intelligence firm NielsenIQ. In 2021, sales…
Why Brands Are In It for the Long Haul When Picking Influencers
When Billie Schaub started working at the CBD brand Ned in December, she pitched her reluctant CEOs an influencer marketing strategy. After a less-than-fruitful history of working with creators, that approach was, Schaub recalls being told, “the best way to flush money down the toilet.” “I wanted to completely revamp the program,” said Schaub, the…
Goldfish Encouraged Fans to Hijack Its Iconic Jingle During the 2022 Grammys
How do you make an impression on a night that’s all about music? By placing your incredibly catchy jingle front and center, naturally. For the 2022 Grammys, snack brand Goldfish eschewed splashy visuals for a simple sing-a-long dedicated to its jingle, “The Snack That Smiles Back.” But while the the succinct, six-syllable tune doesn’t exactly…
PinFlex: Pinterest’s Version of ‘Work Where You Want to Work’
Pinterest plus flexibility equals PinFlex. The company introduced its new work model Monday, combining the ability for its employees to work from anywhere they choose with a focus on “intentional in-person collaboration” at its offices. Pinterest employees will be able to choose whether to work from their home, a Pinterest office or a virtual location….
Grammys Audience Grows Just 1% From Last Year’s Historic Low
A week after the Academy Awards audience grew 58% from 2021’s record low, the 64th Grammys was unable to pull off a similar ratings bounceback. 8.93 million viewers tuned in to Sunday’s ceremony on CBS and Paramount+, according to Nielsen’s fast national data. That’s an increase of just 1% over last year’s fast national audience…
Adweek Podcast: Who’s Standing Up for Sustainability?
Lots of companies are talking the talk when it comes to eco-friendly policies, but who is actually walking the walk? On this week’s episode of Yeah, That’s Probably an Ad, international editor David Griner and creavity editor Shannon Miller sit down with sustainability editor Kathryn Lundstrom to discuss the Sustainability Stars of 2022. These are…
S4 Capital Lands Latest ‘Whopper’ Client as Estée Lauder Names Decoded US Media AOR
S4 Capital-owned Media.Monks division Decoded Advertising has been named as the media agency of record for luxury beauty brand The Est?e Lauder Company (ELC) in North America. The appointment follows a seven-month-long review led by Medialink with Decoded winning the multimillion-dollar contact which sees it briefed with the media planning and buying needs for ELC’s…
