Month: April 2022

Mega-entrepreneur Elon Musk and Twitter had a bit of history before Musk’s purchase of 9.2% of the company’s stock March 14. Musk filed a Schedule 13G form with the Securities and Exchange Commission March 14, declaring his purchase of 73,486,938 Twitter shares. The filing did not disclose the motive behind the transaction. Investors must disclose…

Content’s role in affiliate marketing has been growing at a rapid clip in recent years. In 2019, content accounted for 40% of affiliate traffic–by 2020, content’s share of traffic had grown to 50%, and in 2021, it was reported content drove 65% of traffic. By our own estimation, content-driven affiliate traffic continues to grow much…

Editor’s note: Today’s column is part of a series with Snap on augmented reality. Below, Kimberlee Archer, global head of AR, camera and platforms marketing, showcases the technology’s built-in accessibility and its already massive uptake among creators and consumers. It’s interesting how often people bucket augmented reality with virtual reality, which has been increasingly more…

Sour Patch Kids emerged as the champion of March Adness 2022, in large part thanks to its army of highly engaged fans. But the brand also had a hidden hero among its ranks–one who isn’t made of sugar. Both this year and last, photographer, designer and creative strategist Dakota Snow illustrated the most dramatic matchups…

It was a moment so epic, only a kid could do it–a Sour Patch Kid, that is. Over the weekend, the Mondel?z-owned brand scored a massive win over Apple in the championship round of March Adness 2022. This journey was no easy feat. Last year, the brand scored a surprise first-round win over two-time winner…

There’s a trope within ice cream ads: a pristine model daintily eats the treat without making even the slightest mess. Extr?me, the French ice cream brand owned by Froneri, breaks those cliches with an ad about a pillow fight that escalates to dramatic heights, showing a messier, playful side of the category. Created by Droga5…

Instagram now allows users to share songs directly from Apple Music in direct messages on the photo- and video-sharing platform. When a user shares a song in a DM, the recipient will be able to listen to a 30-second preview of the track without leaving the conversation. Our guide will show you how to share…

Thanks to a series of tweets from Coinbase CEO Brian Armstrong and the subsequent replies from The Martin Agency CEO Kristen Cavallo, a spotlight was put not just on who owns intellectual property from a pitch, but the whole new business process. The majority of creative agencies Adweek spoke to for this story said they’ll…