The final NCAA games for Duke’s storied head coach Mike Krzyzewski delivered big numbers.
IPG Mediabrands Teams With Historically Black Colleges To Create New Pathway To Madison Avenue
The effort kicks off with a “Media Immersion Day” on April 20th to introduce students and alumni to the agency media business.
2 Key Tech Execs Quit As Trump’s Social Platform Stagnates
The Truth Social app is like ” a conservative ghost town that had been overrun by bots,” reported one journalist, after spending a week checking it out.
One Club Awards Return To Live Format In May
The Awards include The One Show 2022, ADC 101st Annual Awards And Young One Students Awards which went virtual during the pandemic. This year will include some virtual components.
How a Local DoorDash Campaign Led a Former College Athlete to His Directorial Debut
DoorDash has firmly positioned itself as a brand with solid roots in local communities thanks to resonant, emotional short films like “Southside Magnolia” and last year’s “Soul of the City.” The Martin Agency’s senior art director Derek Smith was an integral part of the production teams for both projects, meticulously setting up shots that showed…
Brands Hit With Guidelines to End Greenwashing Amid Consumer Skepticism on Sustainability
Marketers have a problem: People don’t believe the claims they make on sustainability. Now, new landmark global guidance aims to solve this issue, giving brands a framework to ensure assertions they make around the environment are credible. The World Federation of Advertisers (WFA) has worked with global regulators and brand leaders to publish six recommendations…
M&As Brewing? Data Shows ‘Acquisition Strategy’ Spiking Among Advertisers, Agencies
Shareholder activism, strong economic growth, and low interest rates helps explain the surge in M&A interest.
Meet Penny James, a JCPenney Superfan Who Reminds Us ‘Shopping Is Back’
Department store JCPenney was founded in Wyoming on April 14, 1902 by James Cash Penney. Originally called The Golden Rule, the store sought to “treat others as we would like to be treated.” As its 120th anniversary approaches–a milestone Amazon won’t hit until the year 2114–the retailer is introducing a new spokescharacter named Penny James,…
Following a Review, Lenovo Appoints Stagwell’s Assembly as New Media AOR
Assembly took home Lenovo’s media business following a review managed by MediaSense that began last September and concluded early this year. The Stagwell agency wrangled the media assignment from Publicis’ Performics. As of this month, Assembly manages media for Lenovo’s consumer, commercial and small- and medium-sized business segments. The global assignment includes North America, Europe,…
Brands See Results With Matterkind’s New Performance-Based Outcome Navigator Tool
IPG agency Matterkind has released new tools aimed at driving specific business outcomes for brands, including sales, which is putting the agency in line to capture more performance-based marketing budgets. And it’s seeing results with early adopter clients and winning new business. In summer 2021, when vaccinations made it possible to board cruises again after…