Last fall, in celebration of the 95th Annual Macy’s Thanksgiving Day Parade(R), Macy’s launched its first-ever NFT series with a special drop of 9,500 free NFT artworks featuring iconic balloons from its rich nine-decade legacy in support of Make-A-Wish(R). The effort helped Macy’s raise $300K for Make-a-Wish, with secondary sales continuing to transact daily. Spark…
The Race for New Modern Measurement Currencies
As the media and technology landscape rapidly transforms, measurement struggles to keep up. With the evolving consumer cross-platform journey, advertisers are forced to rethink a system of tabulating their audiences by tapping into viewing behavioral shifts that favor mobile and streaming services. Andrea Zapata, executive vice president of Research, Data, and Insights at WarnerMedia, and…
Delivering a Highly Personalized Ad Experience With AMC and Paramount
As we continue to accelerate into the streaming decade, the lines between linear TV and digital streaming are becoming increasingly blurred — ushering in more advanced advertising with benefits for both brands and consumers alike. Media executives from AMC and Paramount joined the panel at Adweek’s Mediaweek to offer insights into a new era of…
Our Climate Reality Demands Radical Action From Brands, Not Meager Promises
Advertising’s central goal has always been to convince people to buy more stuff. But as the world hurtles toward environmental catastrophe, brands and advertisers have a crucial role to play in transforming the global economy to adapt to and mitigate the effects of climate change. Consumers endure a daily onslaught of advertisements arguing that simply…
Adweek’s 12 Sustainability Stars Are Making Meaningful Strides Toward a Livable Planet
As industries grapple with the reality of climate change, transformative innovation is necessary to adapt to the 1.5-degree target experts say will help us avoid the worst effects of a changing climate. For this year’s Sustainability Stars, Adweek is shining a light on the leaders who are uncovering those innovations, leaders who are making climate…
Can Advertising Avoid Becoming Climate Enemy No. 2?
It must be uncomfortable for advertising executives to watch their Big Oil clients testify before Congress about their companies’ alleged misleading messages. In a House oversight committee hearing last year, Rep. Carolyn Maloney (D-NY) highlighted the mixed messaging between Exxon CEO Darren Woods’ comments to the public and what the company’s own scientists were warning…
Infographic: How Willing Are People to Use QR Codes?
Nearly two months after the Super Bowl, the advertising industry is still abuzz about Coinbase’s minutelong commercial of a bouncing QR code. It undoubtedly worked to drive traffic to the cryptocurrency platform’s website, which buckled under the 20 million hits it received within a minute of the ad airing. But how willing are most people…