Holding companies are in many ways captive to their own legacies. It used to be that largeness itself was the goal–whether it was the number of businesses acquired, the number of employees or even the size and reach of its geographical footprint. Holding companies evolved in a far different media environment than we’re in now,…
This Michelob Ultra Campaign Crops Winning Athletes Out of Iconic Photos to Center on Joy
Pressure to succeed is instilled in many of us throughout our lives. That’s especially true for athletes. While winning is a vital part of being a pro player, many have reached burnout early in their careers as a result of unrealistic expectations. In hopes of challenging the mindset that forces so many into high-stress lifestyles,…
Amazon Staten Island Workers Unionize in Historic Win
Thousands of workers beat the odds and voted to become the first unionized Amazon warehouse in the US.
Step Inside UK Retailer Argos’ Branded Hotel Where Pinterest Meets Real Life
This week, U.K. retailer Argos (purveyor of everything from FitBits to futons) opened the doors to its very own hotel concept in collaboration with Pinterest. While at first glance the immersive experience may seem like yet another colorful brand pop-up, a closer look finds it’s part of a bigger strategy from the chain to retell…
TikTok Kicks Off National Arab-American Heritage Month
Starting Friday, Arab-Americans are being celebrated through the end of April, and TikTok is joining in by spotlighting Arab-identifying influencers in a live series. The platform is bringing together influencers with 1 million or more followers like chefs Ahmad Alzhabi and Mariam and professional therapist Micheline Maalouf. Vogue and The New York Times-featured photographer Adeib…
DirecTV Taps Amy Leifer as First Ad Sales Chief
DirecTV has named Amy Leifer its chief advertising sales officer in a newly-created role, leading ad sales solutions across DirecTV and DirecTV Stream. Top line The move comes as part of the integration of the DirecTV ad sales business, working to return to a singular focus on the video experience. “We’re just really excited to…
Virgin-Backed Campaign Sees ‘Dyslexic Thinking’ Become a LinkedIn Skill
A campaign from Virgin and its founder Richard Branson has seen “Dyslexic Thinking” classified as a valuable skill on LinkedIn and added on Dictionary.com as an official term. The campaign, simply called “Dyslexic Thinking,” has run alongside charity Made by Dyslexia with creative production supplied by FCB Inferno, aimed to improve the understanding of the…
Newly Public Company Direct Digital Holdings On Why Smaller Pubs Also Need Some Programmatic Love
Before co-founding ad tech and mar tech holding group Direct Digital Holdings in 2018, Mark Walker was chief operating officer at Ebony Media. His experience on the sell side was formative. A big part of Walker’s job was to help Ebony with its digital transformation and transition front print to digital, including programmatic monetization. Walker… Continue reading »
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Suspended From Academy, Will Smith Starts His Own Ad Agency
Charter clients include The National Hair Loss Foundation, grassroots group Won’t You Be My Role Model and the Williams family.
NCAA Gets Really ‘Mad,’ Surges 24%
This year, four games have exceeded 10 million viewers, vs. none last year. The games are still 3% lower vs. 2019. From the First Four/First Round through the Elite Eight round of games, iSpot.tv
estimates that $519.8 million in national TV advertising was spent — yielding an estimated 21.4 billion impressions.
estimates that $519.8 million in national TV advertising was spent — yielding an estimated 21.4 billion impressions.