Instagram: How to Send Silent DMs

Instagram users can now send silent direct messages to other users in the photo- and video-sharing application. When someone sends a silent message, the recipient will not receive a notification. This may be a useful feature when users are in different time zones or otherwise shouldn’t be bothered. Our guide will show you how to…

Snapchat: How to Share a YouTube Video in a Snap

Snapchat users can now share YouTube videos directly in Snaps, rather than being required to copy and paste. Our guide will show you how to share a YouTube video in a Snap. Note: These screenshots were captured in the YouTube and Snapchat applications on iOS. Step 1: On YouTube, tap the “Share” icon under the…

Clubhouse: How to Switch to a Protected Profile

Clubhouse now allows users to turn their accounts into protected profiles, which means that they’ll need to approve or deny each user who wants to become their follower. Our guide will show you how to turn your Clubhouse profile into a protected profile. These screenshots were captured in the Clubhouse application on iOS. Step 1:…

As Media Talent Crisis Peaks, Agencies Go Back To School

“It’s a new program designed to re-skill, up-skill and cross-skill people who want to get into media,” Kirk McDonald says of the way GroupM is approaching it.

MullenLowe Wins Aleve U.S. AOR Account

Interpublic’s MullenLowe New York has been named the US agency of record for Aleve, a Bayer over-the-counter pain reliever brand.  The award followed a pitch that included four
agencies. 

In addition to US AOR duties, the remit includes being the interagency team lead on the account. 

“The MullenLowe team got to the heart of this brand and its role
in the world. We’re excited to partner with them to bring that to life in a creatively evocative way,” stated Jeff Jarrett, North America CMO at Bayer.  

The agency’s first
work on the account is due to launch in May and the shop said it will showcase ways for people to use Aleve when it matters most–when they need to show up for the people and things they love.

 

Cannabis Brands Put Their Trippy Twist on April Fools’ Day Stunts

The eyes are the windows to the soul, so the saying goes…and the fingertips are a dead giveaway that you’re fully lit. That’s true for users of a new tell-all beauty product from Canadian cannabis brand Mood Ring, described as “a first of its kind, scientifically-formulated color-changing nail polish.” Paint it on, toke it up…

YouTube Tests a Dedicated Podcast Homepage

This week, YouTube is testing audio waters by teasing a homepage dedicated to podcasts, according to a leaked 84-page presentation detailing the company’s business roadmap. The presentation, covered by Podnews this week, aims to solve some of podcasting’s thorniest problems, including discovery and measurement. A slide titled Looking Ahead outlines YouTube’s goals to make uploading…

FCB International CEO Luis Silva Dias Departs

FCB International chief executive Luis Silva Dias has left the agency network following the departure of the network’s global chief executive Carter Murray in February. Dias was appointed to the role in October 2018 with the brief to oversee the growth and output of FCB operations across 62 markets, including Latin America, Europe and Asia….