Immersive marketing agency Pretty Big Monster teamed up with Sony Pictures Entertainment and Snap Inc. on an interactive social augmented reality experience to back Friday’s (April 1) theatrical release of Morbius. The Snapchat lens includes spatially inspired audio, world scanning, voice changing and real-time 3D. In selfie view, Snapchatters will see themselves in the key…
Back Market Briefs Buzzman With International Creative Strategy
Back Market, the refurbished smartphone and electronics specialist, has hired Havas-owned creative agency Buzzman as its strategic and creative agency across Europe and the U.S. The company offers refurbished technology to six million customers with a brand focus to fight against overconsumption and over-manufacturing of new products to support the growth of the circular economy….