Meta Reports 7% Increase In Q1 Revenue On Greater Ad Volume, Lower Cost-Per-Ad Sold

Meta, the parent of Facebook, Instagram and other apps, said ad impressions rose 15% during the quarter, but the average price per ad sold fell 8%.

How Asians in Advertising Aims to Build Up AAPI Leaders With Breaking Barriers Summit

Asians in Advertising (AIA) has accomplished a lot in the 13 months since its inception. Co-founded by Zambezi’s head of integrated creative, Bernice Chao, and IAB’s vp of membership development and diversity, Jessalin Lam, the non-profit organization managed to host 12 events in 2021 alone, quickly establishing itself as a burgeoning voice in AAPI advocacy….

Meta Is Using AI to Formulate a Sustainable Concrete

As one of the most widely used construction components in the world, cement is a source of around 8% of carbon emissions. In an effort to help cut down on that burden, researchers at Facebook parent company Meta recently set out to develop a less energy-intensive formula for the concrete it uses in its data…

New Burger King Ads Celebrate the Fact Fans Can’t Name a Menu Item Other Than the Whopper

Regardless of where you are in the world, you’ll find Burger King menus feature a wide range of products. In America, even the burger selection boasts more than 15 options. But what if the brand’s customers can’t name any of them? Or at least, what if they can only name one? Burger King’s newest international…

Orkin’s First Ads From AOR DDB Hilariously Prove Why It’s Best to Hire a Pest Pro

Insects occupy a slightly concerning percentage of the planet’s overall mass–nearly one gigaton of biomass carbon, to be exact–which is only one reason why a homeowner may want to act quickly when experiencing an infestation. Preventing insect populations from growing to planetary proportions isn’t easy, so it’s best not to call in just anyone to…