Jon Steinlauf on Warner Bros. Discovery’s Upfront Strategy

Upfronts season is upon us, and even though Warner Bros. Discovery is less than three weeks old, the company’s ad sales team is preparing for what’s expected to be a record year. Jon Steinlauf, who was named ad sales chief for the new company just prior to the WarnerMedia-Discovery close on April 8, spoke publicly…

What Grief Can Teach Us About Marketing and Advertising

In January 2022, I had a miscarriage at 10 weeks along. The farther removed I get from that horrific month, the more I’ve opened up to others. The more people have told me they’ve been through it too. In the first few days after getting the news, my social media feeds were still filled with…

The Great Fail: How Zillow Offers Went From Flip to Flop

Last September, Sean Gotcher, a Nevada-based real estate agent, posted an infamous TikTok that ignited a tremendous amount of attention and criticism. He alluded to a real estate iBuyer–an instant buyer–that may have been fixing home prices and engaging in market manipulation. Although many claimed this to be outrageous speculation, a few weeks later Zillow…

Stitch Fix and Keegan-Michael Key Urge Men to Break Up With Outdated Wardrobes

Stitch Fix and Keegan-Michael Key are encouraging men to move on from relationships that are hanging by a thread. In fact, the online styling and shopping service and the Emmy-winning actor, comedian and producer even wrote a song about it for a new campaign, “Stitch Fix It.” In the video for the unconventional breakup ballad,…