Month: April 2022

What do you do when you’ve been handed the biggest women’s boxing match in recent history, but don’t have the strongest track record for promoting women’s sports? Tag in someone stronger. On April 30, sports network DAZN will host the first women’s main event card in Madison Square Garden’s history. Unified lightweight champion Katie Taylor…

The TikTok application now has a dedicated “Watch History” menu, which will allow users to see the videos they’ve viewed in the past seven days. Previously, users could search for videos they’ve watched in the past seven days using a search filter on the app’s Discover tab, but there wasn’t a dedicated space to view…

When is a 14% increase in quarterly ad spending a bad thing? When it’s for YouTube.

The funding “will help fuel the next generation of innovations and accelerate our ability to be the trusted cross-screen currency of choice,” says CEO Sean Muller.

The company grew 9.5% in the first quarter and has upped its full-year growth outlook to between 5.5% and 6.5% while being mindful of macro trends that could force another revision.

Telemundo has chosen a performer for its upfront week celebration, and don’t be surprised if the news spreads fast and furiously. Adweek has learned exclusively that Ozuna, one of the best-selling Latin American music artists of all time and a star of F9 (the ninth Fast and Furious film), will perform live at NBCUniversal’s Telemundo…

After a decade in business, Fernando Musa, the founder and chairman of David, is bringing the agency into the heart of the global advertising business: New York. “There’s no other city in the world to ignite the passion for advertising,” Musa told Adweek. The agency, which is named after advertising icon David Ogilvy, is opening…

The streaming wars have a new player in town. Comcast and Charter, the two biggest cable companies, are teaming up for a new national streaming platform. Top line Charter and Comcast will launch a 50:50 joint venture to develop a next-generation streaming platform across a variety of branded 4K streaming devices and smart TVs. Between…

It’s time for some spring cleaning. Publishers that pack their ad servers with hundreds of thousands of line items can go ahead and clear them out. Google Ad Manager is building a connection to Prebid to better support header bidding. The solution is in closed beta. Through this new bridge, publishers will be able to… Continue reading »

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