TelevisaUnivision is getting into the branded content game. The Spanish-language media company debuted As? Studios today, which aims to connect marketers to the U.S. Hispanic audience. TelevisaUnivision will focus on highlighting inspiring stories from around the country, airing across linear, streaming, digital, social and audio platforms. “The goal was to make sure that we’re superserving…
When ‘Green’ Washing Is A Good Thing: Heineken Fades To Black
The spot promoting the brewer’s Green Energy Project, was shot without light, consumed 34% less energy — enough to power a small city for a few hours.
Pearls Before Swine by Stephan Pastis for Wed, 27 Apr 2022
Twitter Mulls Ad-Free Platform – Do TV Networks Benefit?
Twitter pulls in around $5 billion in ad spending per year. Who might benefit more directly from these abandoned dollars? TV networks.
What the Rise of Retail Media Has in Store for Marketers
According to new research, the number of marketers planning to use retail sales data is expected to triple this year, as 74% of brands plan to dedicate budgets to retail media networks. In fact, Forrester predicts that retail media will be a $50 billion market in 2022 — and it shows no signs of slowing…
Magnolia Bakery Rebrands to Expand Ecommerce Business
Life was different in 2000, when an episode of Sex and the City catapulted Magnolia Bakery into the national consciousness. The iPhone and Instagram didn’t exist. Ecommerce represented around 1% of total U.S. retail sales, according to the Census Bureau. Now, the iPhone is ubiquitous, a reported 2 billion people scroll through Instagram each month,…
Dove’s Disturbing Deepfakes Expose Social Media’s Toxic Influence on Teen Girls
Last year it emerged that Facebook had hidden internal data suggesting that Instagram worsens body image issues for teenage girls. The revelation chimes with new research from Unilever brand Dove, which found one in two girls say idealized beauty content on social media causes low self-esteem. Dove is tackling this problem head-on in its latest…
Study Website Quizlet Launches Ad Platform
Study website Quizlet is taking the wrapper off its ad platform today, along with adding new ad formats, after building out its direct sales operation over the last two years. While Quizlet previously offered programmatic banner ads, the new formats are more designed to capture attention, appearing between flashcards, during the publisher’s study break function–and…
A Volatile Future for Advertisers on Twitter
With maverick entrepreneur Elon Musk owning Twitter, the future of the platform is anyone’s guess. Musk’s stated plans for Twitter, under the banner of free-speech, include adding new products, making algorithms open source and defeating the spam bots. Whether that makes a more palatable platform for users and advertisers is as unpredictable as his timeline,…
ISpot.tv Snags $325 Million To Invest In Cross-Channel TV Measurement Currency
On Wednesday, iSpot.tv announced a $325 million investment from Goldman Sachs – a hefty chunk of change considering the company had previously raised a total of $58 million since it was founded in 2012. The company has a roadmap to enhance its TV measurement currency offerings (as well as attribution capabilities) with the new influx of funding.
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