Month: April 2022

With women’s pro sports on a steady uptick in sponsorship and popularity, it’s become increasingly difficult to explain the comparative lack of coverage female athletes receive through online and print sports publications. Fortunately, people are working both on and off the field to change this. The Portugal-based sports advocacy group Raparigas da Bola is teaming…

Following Russia’s invasion of Ukraine, the ad tech industry took steps to freeze Russian-owned media companies out of the advertising ecosystem. But programmatic technology continues to be used by parties on both sides of the conflict as a platform to conduct psychological warfare. The continued monetization of pro-Kremlin fake news sites that spread misinformation about… Continue reading »

The post Programmatic Tech Is A Front For Psychological Warfare appeared first on AdExchanger.

Burger King has decided to part ways with agency David after the fast-food chain named independent agency O’Keefe Reinhard & Paul as its creative agency of record for the U.S. market. Numerous successful and award-winning campaigns were made by Burger King and David under BK CMO Fernando Machado, who left a year ago. They developed…

For those who think goat yoga is so 2016–it is, by the way–there’s a new mind-body-mammal experience launching in the heart of Kentucky. And while it may have started off as a lark–one of several concepts for a brand brief that essentially said “bring it!”–horse yoga is about to be a thing. A little backstory:…

The Super Thanks monetization option that YouTube introduced for select creators last July is now available to all eligible creators across 68 locations in the YouTube Partner Program. The feature enables fans watching videos on the Google-owned platform to purchase Super Thanks at various points, between $2 and $50 (or the equivalent in their local…

“This upcoming device coverage replaces slim proxies with comprehensive and stable currency-grade measurement,” says CRO Mark Rotblat.

Amazon disappointed investors on Thursday with two alarming top-line figures: an $8.9 billion profit in Q1 2021 slipped to a $3.8 billion net loss in Q1 this year, its first quarterly loss in the past six years, plus online sales ticked down 1%. Amazon Advertising, however, did not disappoint. “Advertising revenue was up 25% year… Continue reading »

The post Amazon Sales And Profits Slip, But Advertising Powers Along appeared first on AdExchanger.

Truth No. 1 (which has remained No.1 for as long as I can remember): Accept that a percentage of your digital ad dollars will go to waste.

TikTok rolled out a Q&A feature to all creators on the video-sharing platform last year, which allows users to ask questions on a creator’s profile and/or in video comments, which the creator can answer in video responses. TikTok updated the Q&A feature to allow users to browse and answer suggested questions that have been submitted…

Pinners are going to the chapel and they’re gonna get married. Pinterest shared trends it is detecting as the 2022 wedding season approaches, saying in a blog post, “The 2022 wedding season is going to be one of the busiest on record as couples make up for canceled, altered and postponed celebrations. As the destination…