Warner Bros. Discovery Not Worried About Netflix’s Problems, Reaches Over 100 Million Global Subscribers

Warner Bros. Discovery is not here for your subscriber wars. Following its $43 billion merger, which closed on April 8, Warner Bros. Discovery held its first-quarter earnings call on Tuesday, April 26, and David Zaslav, president and CEO of the new company, made his intentions clear. The company intends to approach every decision through a…

Unilever’s Degree Hosts a Metaverse Marathon to Advocate for Disability Inclusion

While the metaverse is still in the early stages of development, there is a growing awareness of the need to build a more diverse and inclusive virtual world. In a global study last year from the Institute of Digital Fashion, 60% of people felt there was a lack of inclusivity in digital spheres, which can…

FreeWheel Expands YouTube, YouTube TV Ad-Serving Options

The features are designed to simplify customer workflows between the two different ad-serving systems and increase efficiency for cross-platform buys and deliveries.

Inside the Grand Experiment to Expand Prime Beyond Amazon

Amazon has spent nearly 30 years encouraging shoppers to buy directly from Amazon.com. Now, however, a new program is “extending its tentacles out to other sites,” as one analyst put it, encouraging customer purchases elsewhere. The program offers two of the things Amazon likes most, but experts told Adweek brands will have to weigh the…

Instagram: How to Add Fundraisers to Reels

Instagram now allows users to add fundraisers to their Instagram Reels posts. Users can choose from 1.5 million nonprofits, and Instagram’s parent company, Meta, will cover all donation processing fees. Our guide will show you how to add a fundraiser to an Instagram Reels post. Note: These screenshots were captured in the Instagram application on…

20%+ Engage With Interactive Ads, But Many Aren’t Sold On AVOD Content

TiVo’s latest survey finds nearly a quarter of North American adults have scanned a QR code or tapped an interactive ad. But under 60% consider AVOD content to be good/very good.

Nielsen Strikes Smart TV Data Deal With Vizio

Nielsen has struck a deal with Vizio to add data from Vizio’s 20 million TV homes through the TV set manufacturer’s Inscape TV research business. Nielsen now has the rights from Vizio to integrate
Inscape data in both its local and national audience-measurement solutions. Nielsen says its TV panels will be used to “validate” what is missing in Big Data sets.

Young Influentials: How Omsom Celebrates Asian Communities Through Flavor

We often enjoy going out for delicious Korean or Chinese dishes, but find it hard to recreate some of those meals for ourselves. With Omsom, two sisters created a way for anyone to make a delicious meal featuring the diverse and delicious flavors of various Asian cuisines in 30 minutes. On this episode of Young…