Month: April 2022

More than 40 units will rebrand to the new name. One exception is agency Droga5 which will continue to operate under its own brand name.

“If he makes it more toxic that generally will benefit the competition,” notes GroupM’s Brian Wieser.

You’ve heard of bring-your-own-beer (BYOB). But are you down with bringing your own media (BYOM)? Less hoppy, but hopefully more useful. On Tuesday, Samsung Ads announced a new product, Total Media Solution, to help more marketers manage their connected TV buys holistically. It’s dubbing its strategy BYOM to help emphasize the tool’s managed-service component. The… Continue reading »

The post Samsung Ads Offers To Manage CTV Buys So Marketers Can Maximize Incremental Reach appeared first on AdExchanger.

It’s been more than two years since the IAB Tech Lab first announced Project Rearc, an industry effort with the rather lofty goal of rearchitecting how personalized advertising functions online. Google keeps kicking the can down the road, but third-party cookies are scheduled to be phased out in Chrome starting next year – and the… Continue reading »

The post Move Fast And Fix Things, With IAB Tech Lab CEO Tony Katsur appeared first on AdExchanger.

This weekend, home shopping gets a satirical going-over with the arrival of the Showtime comedy “I Love That For You.”

Online community network Reddit has signaled further European growth intentions with the hiring of its first marketing director in Germany, Jannik H?lshoff who joins from Twitch later this year. Reddit launched in the country in October with a team that operates community, sales, operations, product and engineering. H?lshoff will join from the Amazon-owned video streaming…

Culminating in a 16-hour negotiation, the European Union reached a deal on Saturday on a regulation that will effectively force tech giants like Meta and Google to combat misinformation, illegal content and restrict ads based on a person’s sexual orientation, ethnicity or religion. The EU law, called the Digital Service Act (DSA), also aims to…

Range anxiety is bad enough. But even when they find a station, drivers often have to deal with broken equipment.

Media company The Arena Group, which rebranded from Maven in September and owns or operates more than 40 titles including Sports Illustrated and TheStreet, has seen gains in both reach and revenue in the last year. The company attributes this growth to a series of internal investments and external purchases. The publisher finalized its most…