In today’s episode of The Speed of Culture, Matt Britton talks to Ken Ohashi, CEO of Brooks Brothers, about bringing a brand’s DNA into focus. Ken is a marketing expert with years of experience in the retail industry with brands like A?ropostale and the Authentic Brands Group. Having acquired the iconic suit brand Brooks Brothers…
So Long Accenture Interactive, Hello Accenture Song as Agencies Merge
Accenture has rebranded its creative services division Accenture Interactive to Accenture Song. The rebrand of the holding group–which in its last year of trading generated $14 billion in revenue and owns creative agencies such as Karmarama, The Monkeys and Rothco as well as Droga5–follows the promotion of David Droga to CEO and creative chairman of…
Here Are the Most Effective Ads of the Past Year, According to Kantar
The most effective advertising for the last year comes from brands such as Samsung, eBay, Mitre 10 and Johnnie Walker, according to insights and consultancy firm Kantar. For the first time, the awards have been split across three categories: TV, print and outdoor and digital. In releasing its annual Creative Effectiveness Awards for 2021-2022, which…
How Global Brands Can Succeed With Programmatic In China
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Alex Deats, EVP, China at MiQ. In today’s world, it’s almost impossible for global brands to craft an effective development strategy without China. The Chinese digital advertising market is undoubtedly… Continue reading »
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IOS Marketing Costs Still Hinder Ecom Brands; FreeWheel Picks Up A Line Of Sight Into YouTube
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. RIP, DTC. LUV, ATT. The Q1 earnings reports for 2022 are starting to trickle in, and young DTC brands are still suffering under the weight of their marketing costs following the hit from Apple’s ad policy changes. Manscaped, the men’s grooming brand, grew revenue… Continue reading »
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‘Remain in Mexico’ Policy Goes to the Supreme Court
Elon Musk to Acquire Twitter in Deal Valued at Roughly $44B
You, too, can mold a transformative social platform into the image you have for it. All you need is roughly $44 billion. Twitter said Monday that it officially entered into an agreement to be acquired by an entity wholly owned by mega-entrepreneur Elon Musk, with the transaction valued at approximately $44 billion, or $54.20 per…
Meta Store to Open May 9 in Burlingame, Calif.
Meta is entering the brick-and-mortar retail arena, but in real life, not the metaverse. Facebook’s parent company said Monday that it will open the doors to the roughly 1,550-square-foot Meta Store on the company’s campus in Burlingame, Calif., May 9. The Meta Store marks the company’s first physical retail space, and shoppers will be able…
Microsoft 365 Taps TikTok Effect House for Community Effect
Microsoft 365 became the first brand to introduce a community effect organically on TikTok, and it was built by the augmented reality creative department at VMLY&R. The agency tapped the Effect House beta TikTok opened up to all creators earlier this month, which provides learning resources and tools to give creators access to intuitive design…