The Philadelphia-based shop will handle traditional media strategy, planning and buying for the regional banking chain operating in the Southeast, Midwest and Texas.
Twitter, Musk Now In Deal Talks
Twitter decided to discuss a potential sale with Musk after he announced $46.5 billion in financing and met privately with several large investors.
Burger King Is Not Removing Meat From Its Menu, Just Adding a Lot of Veggie Options
With the aim of satisfying all its customers in France, Burger King has begun to roll out fully vegetarian versions of its iconic burgers–but its new spot also aims to quell any potential protests that it is removing meat from its menu too. Having introduced the “FlexiWhopper”–a burger that was half meat and half vegetable–at…
All The News That’s Fit To Be Fungible
Large Hadron Colliders aside, “The New York Times” alters the headlines of 14% of its stories almost immediately and A/B tests 6% of them.
Brave Commerce: How Best Buy is Using First-Party Data to Curate Customer-centric Advertising
On this episode of Brave Commerce, Best Buy president, Keith Bryan joins hosts Rachel Tipograph and Sarah Hofstetter to discuss the evolution of digital commerce and media. Since technology shoppers typically take longer to make a decision on a purchase, Keith talks about the need for first-party data to curate customer-centric advertising. This includes creating…
Netflix’s Near-Term Future With Ads: A Feast With Many Choices
Now the hard work begins for Netflix — for an advertising option.
The Pringles Campaign You May Have to Watch on Mute
Following the introduction of its new brand platform “Mind Popping” earlier this year, Pringles has released a social media campaign that aims to let gamers know what the world of online was like decades before the internet or the metaverse became a thing. And, it’s accompanied by potentially the most deliberately irritating piece of creative…
‘Wire’ Creator Simon Returns To Baltimore’s Mean Streets
A new series from the creator of “The Corner” and “The Wire” is a worthy continuation of those revered Baltimore cop shows.
Here’s How Kroger Precision Marketing Relies On Data To Build Out Its Media Business
Kroger Precision Marketing increasingly has become a consideration for advertisers to buy media on and off the company’s grocery websites. Some media buys go through its programmatic business, serving
ads across the open web on networks, streaming media and Pinterest, which supports shoppable social and search.
ads across the open web on networks, streaming media and Pinterest, which supports shoppable social and search.
5 Trends That Defined the Music Space in Q1
Editor’s note: This is the second installment of Beats, Bytes and Brands, a monthly column on the newest trends and activations converging across the music industry and brand marketing. As Q1 closes, music and brand partnerships have become an even more critical component of the growing influencer economy. According to Deloitte, 70% of U.S. consumers…