TikTok’s Watch History feature allows users to see the videos they’ve watched in the past seven days. Users can clear their Watch History whenever they want, and they can also turn off the Watch History feature entirely. When someone turns off TikTok’s Watch History feature, the application will still track the videos they’ve watched in…
Domino’s SVP Kate Trumbull on Serving Up the Unexpected
Over the past decade, Kate Trumbull has risen up the ranks of one of the world’s preeminent food brands, Domino’s. In her current role as SVP of Brand and Product Innovation, it’s literally her job to think outside of the (pizza) box. Trumbull’s teams do not ascribe their success to some playbook; rather, they focus…
How Elon Musk Upstaged Barack Obama’s Social Media Manifesto
Plus: Jack Dorsey on Twitter’s impact, a suggestion for the country’s next CTO, and the insect apocalypse.
Pearls Before Swine by Stephan Pastis for Fri, 29 Apr 2022
From Four Wheels to Two: Lyft Peddles Bikeshare as City Cycling Booms
Lyft spent much of its existence coaxing people into cars. Since the pandemic began, however, it’s seen the benefits of a bike ride. Heading into Bike Month in May, Lyft launched a campaign to convince its users that “Yes, You Are a Bike Person.” Set to the tune of Queen’s cycle-centric 1978 single “Bicycle Race,”…
MiamiCoin Is Crashing, but It Won’t Go Away
The value of the nonprofit’s first cryptocurrency has tanked, and users claim they’ve lost money, but it’s still expanding to other cities.
TENA Wants to Liberate the Narrative Around Menopause and Middle Age
From rogue beard hairs and night sweats to hormonal rage, lube-fueled intimacy and bladder weakness; the menopause throws up a host of challenges for women. Though despite its impact on half the population it’s still a taboo topic. Enter, incontinence brand TENA, which has been rewriting the narrative through its marketing. The business, owned by…
Marketing Morsels: Cereal for Orange Juice, Danny Trejo’s Tostitos Party and More
Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsel #1: Tostitos gets festive for Cinco de Mayo Action star Danny Trejo and pop singer Sofia Reyes join forces to change how people celebrate Cinco de Mayo–and party throughout the summer, really. To help out, Frito-Lay chip…
How to Build Augmented Reality Into Your Ecommerce Strategy
Editor’s note: Today’s column is part of a series with Snap on augmented reality. Below, Rose Ahn, vp of partnerships, shares tips on taking the technology’s current capabilities beyond an ad campaign into a fully integrated commerce strategy. The last two years have shown us there is always a tipping point when the masses will…
Online Casinos Join the Streaming Wars With Branded Live Dealers
The streaming wars haven’t been limited to streaming services–there’s livestream shopping, live sports, Twitch (just to name a few) and, as it gains regulatory approval in more places across the U.S., online gambling. That’s because more casino apps are hosting live casinos, in which real dealers shuffle cards and spin roulette wheels as remote gamblers…