From forest fires to floods, climate change continues to accelerate. Consumers’ need for environmental commitments from businesses is essential now more than ever. A 2019 survey by Hotwire states that 47% of global internet users have ditched products and services from brands that violated personal values. Businesses need to rethink their strategies and play their…
Dilbert by Scott Adams for Fri, 22 Apr 2022
Disney’s Special Tax District in Florida, Explained | WSJ
This French Startup Just Hacked 3 Major European Apple Stores
For most people in 2022, it’s impossible to avoid using electronic devices. We work, socialize and entertain ourselves through them. So when faced with the environmental impact of their production, consumers often feel at a loss for how to respond. Back Market aims to change that. The ecommerce platform connects shoppers with certified refurbishers, offering…
Chris Pine Lauds the Advancements of Tech and Sustainability for BMW’s All-Electric Car
Earth Day is a time to celebrate the beauty of the natural world and take steps to protect it. FCB New York and BMW of North America are doing both with a 60-second “The Future Finds Us” spot promoting the all-electric BMW iX first released last summer. Actor Chris Pine provides poetic voiceover set to…
As In-Person Events Return, Alcohol Brands Seek to Entertain Consumers With High Expectations
In-person events have returned. That means event-based marketing has, too. “Things are coming back healthy and strong,” said T.J. Mathias, national event marketing manager at Tito’s Handmade Vodka, adding that sponsors are seeing record-breaking ticket sales and attendance at many of the events. For some brands in the alcohol industry, which frequently show up at…
What You Need to Know to Become a Sustainability Champion Within Your Agency
These days, there is no shortage of headlines when it comes to the climate crisis. More and more people in experiential marketing feel compelled–and empowered–to become sustainability champions, due to their proximity to the big brands and insights into the younger, eco-conscious consumer base. Luckily, the opportunities to effect change are endless. Here’s what you…
Old Navy’s Answer to Inflation: A Price Lock on Kids’ Clothes
Old Navy has started referring to itself as “America’s most Democratic clothing brand,” and, as such, said it is providing families a respite from surging prices as inflation becomes a dominant concern in many households. The retailer, which created its Spring ad campaign using TikTok user-generated content, announced it is implementing a “Price ON-Lock” policy,…
The Big Story: Surveillance Advertising
What the ad tech industry calls personalization, academics, privacy advocates and folks on Capitol Hill have branded as “surveillance advertising.” That pesky pair of proverbial shoes that follows you around the internet have gone from being the butt of a joke – a technical example of retargeting gone wrong — to an indictment of programmatic.… Continue reading »
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The Ad Tech Vendors Helping Programmatic Go Green
The term “sustainable marketing” calls to mind disposable bamboo razor handles from Schick, the promise McDonald’s made last year that by 2025 all Happy Meal toys will be made from environmentally friendly material and Coca-Cola’s plan to launch a new bottle made from 100% recycled plastic. But digital media has a carbon footprint, too. A… Continue reading »
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