The new Showtime series about an alien who literally falls to Earth is positioned at the outset as an immigrant-refugee story.
Is Cord-Cutting To Save On Entertainment Beginning To Wane — Despite Inflation?
A study released by MoffettNathanson Research and produced by HarrisX says the second-biggest reason to leave pay TV is that “all the shows I currently watch are available on streaming services.”
Licht Calls CNN+ Shutdown ‘Uniquely Shitty Situation’
CNN+ was “an incredibly successful launch,” but conflicted with the new company’s streaming strategy, new CNN CEO Chris Licht told stunned CNN staff members in a meeting announcing the app’s shutdown.
Best Practices In A Universe Without Guardrails
The metaverse is here. Smart brands will take advantage of the opportunities it affords and be ready for the potential challenges that will come with it.
Shanghai’s Plan to Reboot the Tech Supply Chain Will Be Hard
The government wants to restart production and shipping to meet global demand, but some people may trade a lockdown at home to being locked inside factories.
Why Lands’ End Finally Decided It Needed a Creative AOR—and Picked VaynerMedia
Lands’ End has been myriad things in its history, hawking anything from yachting supplies to home goods to its current main focus–clothing. It’s also been a Sears subsidiary and an early pioneer for digital adoption, like introducing the first live chat option for customer service. What it hasn’t been recently is a company that’s earmarked…
Marketing Morsels: Tide Helps Doctor Strange, Ripple vs. Big Dairy, Pot Pourri and More
Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsel #1: Tide helps out Doctor Strange Tide has gone fully Marvel-lous with an adventurous campaign that leverages the power of Doctor Strange. The spot–from Saatchi & Saatchi, Marvel Studios and The Bullitt Agency–features Doctor Strange’s pal Benedict…
It’s Time to Address Email’s Image Problem
Email is the most powerful outbound digital channel, bar none. When you look under the hood for most omnichannel personalization efforts, email is always a major component. Alas, it’s also the channel that everyone loves to hate. Most of this is self-inflicted: Historically, the more emails you sent, the more profit you made. Besides frequency,…
Earth Day at 52: A Case for Relevance—and a Rebrand
There is one small thing Denis Hayes might have done differently when he was organizing the first Earth Day in 1969: had it trademarked. At the time, the 25-year-old Hayes had just dropped out of Harvard’s Kennedy School after one semester. Instead of studying public policy, he accepted a job offer from Wisconsin Sen. Gaylord…
The Great Fail Podcast Comes to Adweek
Modell’s. Pier 1. Circuit City. They all have one ignominious thing in common: once booming businesses, they all went bust. But why? And what can these past failures tell future entrepreneurs? The Great Fail, the award-winning podcast has come to the Adweek Podcast Network to continue telling these stories. The podcast was created and is…